Richard,
I appreciate your passion and understand the motives, but please
explain the reason that this advert would be stupid?
MS ran a radio advert where I live which featured a rucksack talking
about all it's zips and pockets and how cool it looked... Then the
voice over interupted with "get your child something useful to go back
to school with... Microsoft Office Student and Teacher edition. "
Sometimes we need to be 'stupid.'. Not because we're stupid... But to
access our target audience.
However, this is something up for discussion, not a knee jerk
reaction. So please leave your thoughts.
Regards,
Andy
On 17 Nov 2008, at 22:40, Richard Shoemaker <[EMAIL PROTECTED]
> wrote:
If you do I will never use OO ever again. This product does not need
stupid advertising! Keep this product on track, stay away from fire.
Unless you want to get burned!!!!
Richard Shoemaker> Date: Mon, 17 Nov 2008 21:51:15 +0000> From: [EMAIL PROTECTED]
> To: [email protected]> Subject: Re: [marketing] Obama
and OpenOffice.org - The rebirth> > Alexandro Colorado wrote:> >
Andy> >> > So i dont think that ur ideas are by no means wrong just
missplaced. I > > am not advocating for Obama or what to do or not.>
>> <snip>> > Having news like this being picked up by mainstream is
in itself a > > strategy to gain visibility. Sure there is also
concern on the risk of > > being stigmatized. However I heard that
there is not such thing like > > "bad publcity". I am sure in a
weird way, PC guy from the Mac Ads > > pushed some Windows sales.>
>> > > Alexandro,> > Ah, you're right.. misplaced.> > I was going
along the lines of approaching Obama's ICT guy about using >
OpenOffice.org, (and using "Obama said he likes it" as a means by
which > to approach them).> > In terms of general marketing and
raising brand awareness, it's a > fantastic one. Even a play on
words with Obama's "Change" mantra, could > provide a pretty easy-to-
cut Viral Video... building on the premise that > Obama likes OOo.
Cut from an Obama Speech on Change, to a OOo logo. > > Plenty of
ideas to be generated from this one. Do we have any do-ers > that
could do this?> > Andy> >
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