This is an interesting email which I missed and I think would tie in
beautifully with OO marketing. Energy and its efficiency is one of the
most-bandied about topics (other than financial crisis and climate change)
in the world today. If a study like what Alexandro is talking about can be
publicized which shows conclusively that

   - ceteris paribus, the use of openoffice "quantifiably" extends the life
   and functionality of computer systems compared to the usage of our nearest
   rival's and also reduces the pileup of computer waste as older systems can
   continue being used. So two angles here already - new systems get more
   working life and the life of old systems can be extended
   - similarly, the use of openoffice "quantifiably" results in less energy
   consumption on a standalone-PC compared to the usage of our nearest rival's.
   Why? This is because openoffice is less processor and memory-intensive,
   resulting in lower drawing of power by the computer resulting obviously in
   reduced energy usage and savings in energy bills

I'm not talking about economic viability here because I frankly have little
knowledge about TCO for computer systems. Assuming it includes initial
purchase costs, annual maintenance or adaptation costs, consulting charges
for installation, cost of depreciation etc., then how do we go about
quantifiying this? Another point, but which I think is important. Are we
comparing apples with oranges? As much as I like OO, there are some
realities that will hamper the adoption in a corporate setting thereby
undermining any TCO study we might do. These are:

   - as far as financial models exist, Excel will continue to have traction.
   OO might have UNO or its own Basic flavour but unless a system is put in
   place that compiles all VB-script natively in Calc, then we will still be
   bystanders in this field
   - as far as microsoft exchange exists, Outlook will continue to have
   traction. And as long as Outlook has traction, so will the rest of the
   office suite.
   - most people I know still use Office primarily because of the above 2
   reasons

To end, would like to reiterate one thing. "Quantifiable" - this has to be
the watchword for any study and any marketing materials that are produced
out of it. Numbers speak louder than words. Also, these studies have to fall
with energy testing processes followed for TCO-05, EnergyStar, EU energy
label and other certifications.

Alexandro, can you point us to a link for this study you mentioned?

Thanks,
Sagar Shankar

On Tue, Jan 6, 2009 at 10:07 PM, Alexandro Colorado <[email protected]>wrote:

> Just want to share a recent discussion I had on a different medium and
> again could be related somewhat to a marketing campaing that OOo could
> leverage.
>
> For people not following US politics, president elect Barack Obama has done
> a weekly videoblog of the changes and proposals on its campaing. One big
> difference to past administrations is the economic situation that the US and
> the rest of the world currently face.
>
> Barack's proposal is to create more jobs by improving the infrastructure
> from several areas of the government, schooling, hospitals etc. One of the
> most pointed out benefits is to become more technological savvy and
> enviromentally friendly.
>
> This two pilars are key drivers for the decisions on having new
> infrastructure deployed. FLOSS for years has also been portrait as the
> enviromental friendly option because of the low resource/power which free
> and open software needs.
>
> During a recent study we calculate that OpenOffice.org small size (compared
> to MSO) can leverage 30% more life out of the hardware making it more
> enviromentally friendly.
>
> Other companies has already prove FLOSS viabilities on thin clients and
> very low powered equipments such as netbooks and low resources fat clients
> like the EEEPC Desktop or Zombu or Koolu.
> http://hothardware.com/News/Asus_Eee_PC_Desktop_Eee_Box_Unveiled/
>
> This represent two big benefits which increase infrastructure, while
> reducing cost and being enviromentally friendly.
>
> So question are:
> - How OOo Benefit infrastructure?
> - How OOo is a Greener choice?
> - How OOo is more economically viable and efficient.
>
> --
> Alexandro Colorado
> CoLeader of OpenOffice.org ES
> http://es.openoffice.org
>
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