Hello Kay... And first may I say that I think the content you assembled in
Volume 07 - Issue 25 is excellent. Very informative, especially to me in
terms of getting familiar with all that is going on in the OO.o community.
Thanks a bunch!!!
Second, I totally appreciate the limitations imposed by availability of
time/money/resources. We all share this reality no matter our industry or
job description <grin>. Which is why, obviously, it is so important to be
'on purpose' with marketing strategy... to reap compounded value from every
ounce of expended resource.
About my use of the term 'marketplace', Graham got my meaning: "The OOo
newsletter is... our means of communication to '_the_ marketplace' and the
Non-techie business people part of that Marketplace..."
At the same time I would add (and wonder if you agree?) that from a strict
marketing perspective, every publication (video, exhibit, white paper, etc.)
of any organization _is_ a 'marketplace' in the sense that *it is selling
something* -- even if that something is an idea (ie: "Start volunteering
today!").
And that there are certain basic tenets of marketing which -- tho they
manifest in new formats (viral videos, social networking) over time (usually
resultant of new technology) -- remain themselves constants in the
cognitive-dynamics of things. Leading with a 'hook' is an example of this,
tho there are a myriad of subtler persuasive methods which apply no matter
if one is endeavoring to outright sell a BMW or freely educate people about
a life-saving technique...
All which is now is being grouped under the 'user experience' (UI)
heading... the design objective of which is to make it inviting, easy and
pleasing for 'new users' to get on board and to give 'experienced users' a
legup the advanced learning curve...
In light of all of which I was wondering, is there somewhere a strategic
marketing outline for OO.o that I could review to make my comments most
appropriate to the objectives already set? Or is there some other way I
could useful?
Anyway, thanks to everyone for the convivial welcome. It is a pleasure to be
engaged in substantive conversation about interesting things. ~Christine
----- Original Message -----
From: "Kay Koll" <[email protected]>
To: <[email protected]>
Sent: Tuesday, August 18, 2009 11:31 AM
Subject: [marketing] HTML version of the newsletter - Without images
(Header, Spread the news, Unsubscribe, Sun Logo)
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