Ancillary promotional benefits of ALA2010 (note unlimited FREE guest
passes):
a.. Unlimited VIP guest passes for you to invite your customers and
prospects;
b.. A free listing, product description and product category listings in
the Exhibit Directory & Buyer's Guide, which reinforces your message and
serves as a valuable post-show reference for attendees;
c.. Your free listing on the ALA World Wide Web site located at
http://www.ala.org and the opportunity to establish a hot link back to your
web page;
d.. A daily, on-site show newspaper where you can promote new products and
services;
e.. Pre and post-show access to our exclusive registration lists for your
own promotional mailings
f.. 26 total exhibit hours!
----- Original Message -----
From: "WorldLabel.com" <[email protected]>
To: <[email protected]>
Sent: Monday, January 11, 2010 3:37 PM
Subject: Re: [marketing] American Library Association 2010 Annual Conference
Some quick thoughts regarding this.
$2,025 is the cost and from what I see that does not include a floor pass
for both workers
I would help with some of that. And, there are other expenses, duplication
of OOo CDs, signs, flyers on why.openoffice.org ect. I spoke to Richard
Widick who handles sales of booths for ALA, he advised that they would "as
a
special for openoffice" give us a small table on press row for USD800 as
an
alternative if we wish. Im not sure how effective the small table will be.
If we could put this together any ideas on what exactly we would do with
a
10 x 10 space and 3-4 bodies?
My guess is we would need someone to drive this as a mini-project. I wish
i
could but my organizations skills are horrendous and very limited time.
ALA
conference is high exposure and would be a great opportunity for
Openoffice.
My guess is we would need a few computer terminals for demonstrating,
handing out CDs, explaining the OOo community and all the resources it has
to offer. How libraries can benefit and how patrons can use OOo to their
advantage. Perhaps have a well done video going continually.
10 x 10 space and 3-4 bodies
There are so many exhibitors, one can walk around handing out CDs, info
;-)
so we can use more bodies than just handling the booth...
Perhaps a program can be developed and distributed on "teaching librarians
how to teach patrons how to use OOo"
Some interesting info on marketing to libraries:
http://marketing.openoffice.org/pa/
On Mon, Jan 11, 2010 at 2:33 PM, Drew Jensen
<[email protected]>wrote:
Benjamin Horst wrote:
I strongly agree. Education should be a very fertile market for our
promotional work.
This ALA conference is in Washington DC, so it's possibly within range
for
me. Anthony is near DC as well, so if he's available that could be
great.
June 24 - 29, personally I've been looking at the Linuxfest in SC the
weekend before for a trip, but given the location and lead time I would
certainly be available to help. Perhaps, for the entire week, and most
likely I can just stay with friends in town for the period.
That said:
Jan 29th is the deadline for acquiring a booth - not a lot of time for
reasoned discussion. (echoing other posts about long range planning )
$2,025 is the cost and from what I see that does not include a floor pass
for both workers? That is a good bite of cash.
If we could put this together any ideas on what exactly we would do with
a
10 x 10 space and 3-4 bodies?
Drew
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