On Sat, Jan 23, 2010 at 11:35 AM, Christine Louise Beems <[email protected]> wrote:
About flyers, printing and promotional/show materials in general... I strongly recommend (to my paying clients <smile>) that hard-copy publication of documents for promotional distribution be kept to a critical minimum for reasons of marketing effectiveness and responsible stewardship of resources.
I agree, is not only expensive but wastefull and not very green. Then again, I would like to focus our attention on maybe collecting information from the people there so there is a followup to be done. I am not sure about the friendly graphics, I mean I would rather dstribute something useful like a cheatsheet with tips for using OpenOffice.org. This will mean that users can actually come back and use the document to get started.
In this interest, there is only 1 printed document is produced in mass
quantity to hand out at a show. This can be either a flyer or a showcard
with outstanding graphic design (ie: curb appeal) that succinctly
communicates the features, advantages and benefits of the service/product
being promoted and clearly points the way to a website where comprehensive
information is easily found.
In light of the (excellent) idea Drew proposed ("I was thinking we could
offer the workstation/PCS as a public access kiosk for the attendees, say
for someone that needs to print a resume. For those that have the 'deer in
the headlights look' when they realize it's not MS we have a real live
person there to get them started.") and the extensive reference materials
that are avaialble, my suggestion would be to print several comprehensive
sets of all readily available documents and assemble these (in page
protectors) in a 3-ring binder. Make these binders available at the show
table and also make it possible for someone who wants a hard copy to print
it there at the booth... while at the same time pointing out that if they
will go to the website referenced on the showcard, all the documents in the
3-ring binder are readily available for download <smile>.
In addition, one of the things we *should* be thinking about and developing
(as immediately as possible) is a 'promotional calendar'. This is
accomplished by starting with the date of the event (in this case June
24-30, 2010 -- yes?) and backtracking to line-item what must be done by
when.
+1 I like this idea, I think the wiki could be a good place to start the action items. Please use this link: http://wiki.services.openoffice.org/wiki/US/Home/ALA-2010
For example, we would want to aim for a 'media saturation campaign' during the entire month of June. This means that we would have to get 'news release' event announcements and promotional blurbs distributed to 'trade publications' (and various others) by no later than April 15 as it takes a minimum of 6 weeks lead time for such announcement to have the realistic possiblity of making print.
Which channels do you suggest, so far I dunno anyhting about marketing to Librarians. Any ideas? I would love to see headlines like Open Source meets the Librarian community, and OpenOffice.org listed first ever appearance in Librarian event (change wording).
And there are other things (like printing & shipping deadlines) that must be considered and factored into an overall calendar/agenda of activities (which I know at present I should be posting to a wiki somewhere, but confess I simply get lost when wading my way through the OOo related webspace). Which brings up another point I've been meaning to raise for a while... in that it takes me something like a dozen clicks (and I have to somewhat know where I am going) to get from the OOo homepage to the archive of our news releases... and in terms of making things easy for reporters to access the kind of infomation they need in order to convey accurate information about us to their readers, our news release archive section should easily accessible from just about every page of the whole OOo site <smile>.
This is more easily said that done, but I have been able to do something like a newsticket which I have been meaning to introduce to the webdev guys. You can see it working at the education site at the news section. http://education.openoffice.org/
And about banners... think how kewl it would be to 'print our own' (totally awesome) banner(s) using OOo to do the design and then be able to say to show attendees... 'see, look what can be easily done with OOo... and you can do it too!!!'
That could be done if the trademark police dont come and disqualify most of them :)
Again, only my 3cents... Still, all validated by my personal/professional experience in terms of 'what really works'. As always, thanks for listening... ~Christine ----- Original Message ----- From: "Drew Jensen" <[email protected]> To: <[email protected]> Sent: Friday, January 22, 2010 7:42 PM Subject: Re: [marketing] American Library Association 2010 Annual ConferenceAndy, Sign - no. Joyce got a quote for a 3 ft banner today, but she hasn't gotten that to me yet. Flier - ah, tell you the truth I didn't really have to time to look that over, I will do so this weekend OK. Thanks Drew --------------------------------------------------------------------- To unsubscribe, e-mail: [email protected] For additional commands, e-mail: [email protected]--------------------------------------------------------------------- To unsubscribe, e-mail: [email protected] For additional commands, e-mail: [email protected]
-- Alexandro Colorado OpenOffice.org Español IM: [email protected]
signature.asc
Description: OpenPGP digital signature
