A suggestion on how to market to this audience (libraries): For this group, you have a lot of people who are comfortable with what they have. Change is difficult. However, most understand loss of important documents, manuscripts, etc. They have all been there and have seen it first hand or have worked with people who have.
I think the key to acceptance of OpenOffice.org is what makes it different, yet similar to what they do now. Most important is the elimination of proprietary software and software that is changed just to create dependence. Most will have their own horror stories of manuscripts written in WordStar, WordPerfect, DEC WPS, etc. that are now gone. They cannot easily access the files (if at all) or the paper, book, family history, life story now needs major rewrite or work because of the differences in file format and software version. Some of these files represent a lifetime of work. We need to market our uniqueness (what makes us different), our future (the software is open), and our sameness (we took the best of all worlds and made a better, world class product used by the world). Show who is using it now and wave of the future. -----Original Message----- From: Drew Jensen [mailto:[email protected]] Sent: Tuesday, January 26, 2010 7:58 PM To: [email protected] Subject: Re: [marketing] What do we want to do - (was: American Library Association 2010 Annual Conference ) Hello Christine, et al Let us back up just a bit here. Starting with a look at our reason for being at an ALA conference, a goal. My suggestion for a goal: Help build a vibrant OpenOffice.org user community in US libraries. We could then look at two activities aimed to attaining the goal: 1 - Introduce new users to OpenOffice.org 2 - Connect current users of the OpenOffice.org application with the OpenOffice.org community, encouraging them to get involved. Rational for the two activities is to match the two types of ALA conference attendees we will meet. Those that have never used OpenOffice.org and those that currently do or have installed it but don't actually use it. Then, keeping these activities in mind, moving forward to look at what artifacts to produce, for the show, which best facilitate the activities. Comments? Drew --------------------------------------------------------------------- To unsubscribe, e-mail: [email protected] For additional commands, e-mail: [email protected] --------------------------------------------------------------------- To unsubscribe, e-mail: [email protected] For additional commands, e-mail: [email protected]
