On Wed, Jul 28, 2010 at 10:27 AM, Alexandro Colorado <[email protected]>wrote:

> Indeed is interesting, seems that the mentioned is not constant. I
> personally think that we could do a better job by having specific and
> standarized hashtags mentioned from the website.
>
> There was a talk about having the wiki and other apps sharable through
> twitter and other services like Buzz and facebook. We could look into
> that with the webdev team.
>
> On Wed, Jul 28, 2010 at 8:47 AM, Andrew Jensen
> <[email protected]> wrote:
> > Tweets Per Hour Snapshot 2010-07-28 14:30 UTC
> >
> > search string = OpenOffie
> >
> > all, 15
> > en, 4
> > ja, 4
> > es, 1
> > it, 0 -- (<1)
> > pt, 1
> > fr, 1
> > ru, 1
> > de, 1
> > id, 0 -- (<1)
> > pl, 0 -- (0)
> > nl, 0 -- (<1)
> > zh, 0 -- (0)
> > ar, 0 -- (0)
> > el, 0 -- (0)
> > fa, 0 -- (0)
> > fi, 0 -- (0)
> > hu, 0 -- (0)
> > ko, 0 -- (0)
> > no, 0 -- (<1)
> > sv, 0 -- (0)
> >
> >
> > search string = OpenOffie.org
> >
> > all, 4
> > en, 2
> > ja, 0 -- (0)
> > es, 0 -- (<1)
> > it, 0 -- (<1)
> > pt, 0 -- (0)
> > fr, 0 -- (<1)
> > ru, 0 -- (<1)
> > de, 0 -- (<1)
> > id, 0 -- (0)
> > pl, 0 -- (0)
> > nl, 0 -- (<1)
> > zh, 0 -- (0)
> > ar, 0 -- (0)
> > el, 0 -- (0)
> > fa, 0 -- (0)
> > fi, 0 -- (0)
> > hu, 0 -- (0)
> > ko, 0 -- (0)
> > no, 0 -- (<1)
> > sr, 0 -- (0)
> > sv, 0 -- (0)
> >
>
>
Hi Alexandro,

I see you forwarded the email to another list...so, to put those numbers in
context again: (from the first email on the marketing list)

Values where pulled using the twwazzup service for (current [don't know how
> wide this window is]) number of tweets per hour, by language code for
> different search strings. A more complete list of language codes was used,
> but only those codes that twazzup 'recognized' [by displaying the language
> name in the results] where included in the above list.
>
> For languages that reported zero TPH, if there was one or more actual
> tweets in the last hour the entry reads: '0, ( < 1)', otherwise '0, ( 0 )'.
>


and an edit. 0, (<1) is actually a Tweet Per Hour rate of less then zero and
at least one tweet within the last 4 hours. Also the actual search was for
OpenOffice, and not OpenOffie ...:.)

Anyway - hash codes/tags is kind of where I was going I suppose.

Agian - from the earlier emails on the marketing list I had broken out the
tags #ODF, #ooo and #ooxml - subsequent runs over the last 24 hours remained
unchanged for these guys, with the exception of #ooxml which is trending to
0, --(0) across the board, it appears.

Search string = #OpenOffice
>
> all, 1
> en, 1
>
>
> Search string = #ooo
>
> all, 1
> en, 1
>
>
> Search string = #odf
>
> all, 0 -- ( < 1 )
> en, 0 -- ( < 1 )
>
>
> Search string = #ooXML
>
> all, 0 -- ( < 1 ) [All returned tweets also included #odf ]
> en, 0 -- ( < 1 )



Alright, so some thoughts on tags - Twitter is a good search engine for
tracking moods, breaking news, etc..(remembering that it is only 100 million
users, not really a large group when looked at globally)

If you want to search twitter for what users, particularly casual users, are
saying about the package then don't search for OpenOffice.org, drop that
.org.

If you want to search for, or talk to, the OpenOffice.org community use #ooo
(In my neck of the woods this might be called the 'inside the beltway' tag),
or so it seems.

If you want to search for what ooo power users, IT writers, vendor or vendor
employees, and the like are tweeting, use OpenOffice.org.

The GullFOSS blog added a Tweeter box with the tag #OpenOffice, a good
choice as a twitter search for OpenOffice pulls these also of course.

Then there is Twitter as a mega phone - here tags IMO are more important.

One metric that is not available is how many people see your message.

What is available is (how many (and who) re-tweet the message.

If a URL is included you can track clicks for it. This can be for either a
shortened, via a service, URL or not. However when one of the URL shortener
services is not used I have not found a way to break out just my messages,
for free..yet.

After putting some attention into twitter metrics for a couple of accounts,
with regards to OpenOffice message It's easy to see:

Non-shortened URL's have a much higher click through rate.

Using a URL shortener is damn near required for most messages however,
because of the hard character limit to the messages.

Messages with the highest re-tweet count have the highest click through
rates.

Messages with #Tags have a higher re-tweet rate.

Messages with a total length of 100 characters or less have the highest
re-tweet rate - it appears to me to be the #1 influencer. A re-tweet
prepends characters to the message, folks just aren't that likely to edit
down a message to fit. An aside, some services dump the trailing characters
for the new message, if your message ends with a URL...adios working link

About secondary hash tags.

This few weeks I've been focusing on trying to tag ooo specific messages
with appropriate interest tags.

For example: #OpenGov #Gov20 #Writing #Editing #npTech #nonprofit #EdTech
#Office #Productivity

I also tried to use certain tags together:

ie. : #ODF #OpenGov, #ODF #Gov20, #FOSS #npTech

Ok, well without a doubt using these interest tags makes a substantial
difference to the click through rates for the URLs.

To try an track this I used a common account at bit.ly for two twitter
accounts and with only a couple of exceptions used it exclusively for
OpenOffice/ODF related links.

The Twitter accounts have small followings, as of today 185 total. In this
chart it was at the end of the first week when I began using the interest
tags -

http://twitpic.com/29hvpu

So, a little gist for the mind perhaps.

Drew

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