> If I was choosing to write a technical book I would choose asciidoc.

Agreed.. in fact asciidoc is the default markup tool at OReilly. I use it
for all the books as Sonatype including Maven: The Complete Reference and
Maven by Example..

> AsciiDoc is the technically superior product that may well loose out to
> the more popular markdown.

Maybe, maybe not. Asciidoc has gotten a lot of traction recently with the
jruby/jvm port asciidoctor written by a mixed team of github and jboss/red
hat developers. It includes a very good Maven plugin that can be used for
site creation.

> For our content there will be virtually no difference between the two and
> right now there are better editors for markdown (eg I like iaWriter on the
> mac/iPhone/iPad) and GitHub has editor support for markdown (afaik it
> supports rendering asciidoc but I don't think they have the same editor
> support for asciidoc)

Correct. Github supports rendering .. actually using asciidoctor.
http://asciidoctor.org/

>>From my PoV until there is a pure JavaScript implementation of an
>> AsciiDoc parser/renderer it will not be able to win the war.

There already is including a Chrome and Firefox plugins that can just
render an asciidoc page in the browser. So you can basically just write
your doc and refresh in the browser to see what it looks like. And you can
combine it with livereload too..

I am fine with using markdown as well, but personally and if we want to go
further than just providing the HTML rendering for the site.. we should
choose asciidoc imho.

manfred

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