On Sat, Jan 9, 2016 at 6:59 PM, Dennis E. Hamilton <orc...@apache.org> wrote: > I am +1 for also looking at the why_new_computers page as Jan suggests. > > Telling people that AOO is free is not the issue. > > Where it is an advantage is a matter for users to decide. We should let them > judge for themselves. >
I think you are missing the point of this page and the other "why" pages. These are intended as landing pages for those arriving via search engine queries looking for these very benefits. We get around 20K referrals/month via Google, for example, to these pages. Ask yourself, how else would someone that does not even know the name "OpenOffice" find us if they were looking for an application that reads ODF, or a free replacement to Microsoft Office (of whatever version), or an office suite that is interoperable on multiple platforms, or which supports an ISO standard file format? Note that this is a significant issue. When I last did a survey of this (2014), 61% of U.S. internet users had not heard of the name "OpenOffice". (http://www.robweir.com/blog/2014/10/the-power-of-brand-and-the-power-of-product-redux.html) If people don't know your name then you need to have landing pages that speak to their concerns, to the problem they are trying to solve, to the keywords that they are using when searching the web for the kind of thing that OpenOffice could be a good fit for. To do otherwise is to beg to be invisible to them. So in that sense, the users have judged for themselves, and expressed their interest via their search query and have ended up on that particular page. It should be obvious that connecting users seeking a free replacement to Microsoft Office to our website will require a page that uses the word "free" and "Microsoft Office." That is just how search engines work. I'd recommend updating the pages (and the many translated versions of them) to increase relevancy, but continue to use them for their intended purposes. Regards, -Rob > Our blanket claims are not helpful and come off like commercial puffery. > > I do maintain that it is an opportunity to be able to install AOO for free > and determine whether their needs are satisfied by using AOO for all or much > of their document needs or not. > > I would suggest that flexibility and leave financial, cost of > operation/adoption, and interoperability determinations to users themselves. > They will presumably know what is most important to them. > > Since Office 2007 is also no longer of interest to those who do not have it > already, I agree that there is not much point in making any observations > about Office 2007 either. > > > - Dennis > >> -----Original Message----- >> From: Andrea Pescetti [mailto:pesce...@apache.org] >> Sent: Saturday, January 9, 2016 14:05 >> To: dev@openoffice.apache.org >> Subject: Re: Updating the WHY section of www.openoffice.org >> >> Jan Høydahl wrote: >> > Yes, remove the Office 2003 EOL page >> >> That page was written to have a SEO-friendly resource for people who >> were looking for options to upgrade from Office 2003 back at the time. >> It can probably be retired since it served its purpose. >> >> > But also consider rephrasing these two: >> > >> > * http://www.openoffice.org/why/why_new_computers.html >> > You are not required to spend $100, $200 or more for a copy of >> Microsoft Office >> >> This one can stay. What's wrong with it? We shouldn't be ashamed of >> telling people that OpenOffice is free and that this is an advantage. >> >> > * http://www.openoffice.org/why/why_easy.html: >> > Studies have proved it is easier (and cheaper) to move to >> OpenOffice from Microsoft Office than it is to upgrade to Microsoft's >> Office 2007. >> >> Yes, this should refer to the past. "Studies that compared upgrade >> options for Microsoft Office 2003 proved that it was easier (and >> cheaper) to move to OpenOffice from Microsoft Office than it is to >> upgrade to Microsoft's Office 2007." >> >> Regards, >> Andrea. >> >> --------------------------------------------------------------------- >> To unsubscribe, e-mail: dev-unsubscr...@openoffice.apache.org >> For additional commands, e-mail: dev-h...@openoffice.apache.org > > > --------------------------------------------------------------------- > To unsubscribe, e-mail: dev-unsubscr...@openoffice.apache.org > For additional commands, e-mail: dev-h...@openoffice.apache.org > --------------------------------------------------------------------- To unsubscribe, e-mail: dev-unsubscr...@openoffice.apache.org For additional commands, e-mail: dev-h...@openoffice.apache.org
