Recently, an opportunity arose to provide a *virtual machine image* as a one click deployment of OpenWhisk to appear in the market place for a cloud provider. I reviewed the trademark details ( https://www.apache.org/foundation/marks/faq) and concluded that the name of the image can at best refer to OpenWhisk using the “Powered by” approach… which was too long for the formatting, so I opted for a different naming approach (that omits Apache OpenWhisk entirely in the name) and used the *Powered by* language in the detailed description (with links to our project page).
I created the following issue https://github.com/apache/incubator-openwhisk/issues/4324 with more details and to solicit additional feedback that can help promote Apache/OpenWhisk, and also document the text as a example for future use by others. I will close the issue by lazy consensus after 72 hours. -r
