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https://issues.apache.org/jira/browse/QUARKS-65?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=15208435#comment-15208435
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Kathey Marsden commented on QUARKS-65:
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http://incubator.apache.org/guides/branding.html

says


After a podling has been approved, the lists are created, and the initial code 
drop has commenced, the podling MUST be referred to as Apache "Podling-Name" 
AND mention that the project is under Incubation. Suitable mentions include:

    Inclusion of the http://"podling-name".incubator.apache.org/ URL
    Apache "Podling-Name" is currently undergoing Incubation at the Apache 
Software Foundation.

Other references may only be used upon prior approval by the Incubator PMC. 
These statements only need to be disclosed upon the first reference in a 
document.

I see other examples of Apache <project> (incubating), for example 
http://apex.incubator.apache.org/.  I couldn't find a specific email thread 
that approved this as a valid "mention". Should we ask approval or just change 
it?



> Web-site and documentation must follow ASF naming guidelines .
> --------------------------------------------------------------
>
>                 Key: QUARKS-65
>                 URL: https://issues.apache.org/jira/browse/QUARKS-65
>             Project: Quarks
>          Issue Type: Task
>          Components: Documentation, Web Site
>            Reporter: Daniel John Debrunner
>
> Many pages on the web-site and the documentation just use "Quarks", looking 
> at the guidelines several of these should be "Apache Quarks", e.g. titles, 
> first mention etc. See the page and extracted paragraph below for full 
> details.
> As Apache Quarks is incubating it might be best to have the first mention be 
> "Apache Quarks (incubating)".
> http://www.apache.org/foundation/marks/pmcs.html#naming
> The primary branding for any project or product name must be in the form of 
> "Apache Projectname". This ensures that the project or product is associated 
> with the ASF as a whole in the minds of users, as well as to ensure third 
> parties cannot as easily misuse our project names. The first and most 
> prominent references to a project or product on every page, and uses in page 
> titles or headers, must use the "Apache Projectname" form of its name. Other 
> references may use either "Apache Projectname" or "Projectname" as 
> appropriate for the subject matter.



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