Web Branding: Nobody's Perfect ? And That's Good - Complaint Remover

Web branding is antithetical to the notion of perfection. Sometimes the best
web branding advice is to let your humanity leak onto the web page. Life's
messy and perfection is not a trait known to mankind.

If you make a mistake admit it, laugh about it, make fun of it, allow others
to comment on it in the process you will find prospects looking at your
website or blog with an appreciation for the voice of common humanity.

So many businesses rely on a level of perfection they can never attain and
hope to sell the idea of a perfect company to prospects. If that's what
you're doing you have a commodity nobody is buying.

Web branding is about being creative, inventive and sometimes taking your
prospect off guard. If you can work on these elements you may find that your
website is connecting with customers in a brave new way.

Google provides an example of this approach that has spread to other parts
of the web. They have taken their logo and revamped it for almost every
holiday and special event. Sometimes it's fun just to go to their site to
see how their logo has changed since the last visit. It's a bit like the
window dressings of yesteryear when your favorite store would redress their
windows on a regular basis to provide a sense of newness to their store.

Many websites will try to appeal to all demographics, but the truth is by
selecting a demographic your wish to market to and then allowing web
branding to help cast your business as an authority in this demographic you
may find your approach is a turn off to some in a demographic that is either
older or younger than your chosen target.

When you land on a demographic to serve you will find more freedom to create
web branding ideas that are innovative and entertaining to that demographic.


Can you provide some freebies?

If so, you have another means of branding your website. By attacking the web
branding issue from multiple fronts you stand a better chance of keeping
prospects coming back sometimes just to see what you're doing next.

You?re freebie could be a software download, a computer wallpaper selection,
knowledge-based ebooks or downloadable games.
www.complaintremover.com
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