If we could get the concept of "complete cloud" into the design, that would
be great.



On Tue, Jun 25, 2013 at 5:55 AM, Jonathan Marsh <[email protected]> wrote:

> Joe,
>
> I agree being explicit about what the logo should convey would help to
> evaluate the designs, as well as to spur new ones.  Currently the logo
> designs seem to be clearly expressing only two ideas - "cloud" and
> "Apache".  Additional concepts that might be considered could include:
>
> - scalability/elasticity
> - sharing (multi-tenancy, developer community)
> - openness in technology and community
> - a key layer in a complete cloud platform
>         - foundation/framework which can plug into many different
> infrastructures
>         - foundation/framework into which may different runtimes can be
> plugged in
>
> I don't think we could do ALL of these at once, but if you combine them in
> different pairs you might expand the base of imagery.
>
> -Jonathan
>
> -----Original Message-----
> From: Joe Brockmeier [mailto:[email protected]]
> Sent: Monday, June 24, 2013 5:09 AM
> To: [email protected]
> Cc: [email protected]
> Subject: Re: Apache Stratos Logo
>
> On Mon, Jun 24, 2013, at 04:22 AM, Amal Rangana wrote:
> > Sending the logo designs with this.
>
> I would suggest brainstorming a bit about the logo before throwing out
> finished designs, and ask what exactly you'd like to convey with the logo
> rather than being constrained by the first set of logos that are first to
> the project.
>
> Also - All of these designs incorporate the Apache feather w/some manner
> of text treatment. Might be nice to see something that gives Stratos its
> own look w/out the feather. (Use of the feather is not a requirement for
> the project logo.)
>
> Best,
>
> jzb
> --
> Joe Brockmeier
> [email protected]
> Twitter: @jzb
> http://www.dissociatedpress.net/
>

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