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> From: Sally Khudairi <[email protected]>
> Date: April 11, 2016 at 3:57:54 PM PDT
> To: Committers <[email protected]>
> Subject: Re: Media/Analyst Training available for Apache Committers + PMC 
> Members at ApacheCon
> Reply-To: Sally Khudairi <[email protected]>
> 
> Hello Apache Community + PMCs --a quick follow-up on this:
> 
> 1) the Media/Analyst QuickStart on 11 May is FULLY BOOKED. There will be an 
> opportunity to have a small wait list in the event of last-minute 
> cancellations; those interested should contact me directly per the 
> instructions below.
> 
> 2) the training for Incubating projects on 10 May has a FEW spots left. Those 
> of you involved with podlings undergoing development, projects in the Apache 
> Labs, or who are serving as mentors for initiatives in the Apache Incubator, 
> please let me know ASAP if you're interested in participating so I can 
> reserve a spot for you. Those involved with the Incubator PMC are encouraged 
> to forward this opportunity to all podlings.
> 
> 
> ** Note that both trainings are free of charge --there is no cost associated 
> with your participation.
> 
> For those of you who have signed up: you should have received a confirmation 
> message from me regarding you being added to the list. If you haven't heard 
> back from me, please let me know as soon as possible so we can confirm a spot 
> will be available for you. Further details will be sent within the next week.
> 
> Thanks again for your interest. See you in Vancouver!
> 
> Warmly,
> Sally
>  
> = = = = = 
> vox +1 617 921 8656
> gvox +1 646 598 4616
> skype sallykhudairi
> 
> 
> From: Sally Khudairi <[email protected]>
> To: Committers <[email protected]> 
> Sent: Sunday, April 3, 2016 9:36 PM
> Subject: Media/Analyst Training available for Apache Committers + PMC Members 
> at ApacheCon
> 
> Hello Apache Committers and PMC Members (blindcopied) --I hope you are all 
> well.
> 
> Those of you who follow the monthly Board reports may have seen that, after a 
> few years' absence, I will be holding Media & Analyst Training again at 
> ApacheCon [1].
> 
> There will be two training sessions at Apache: Big Data and ApacheCon in 
> Vancouver: 1) introductory-level exclusively for projects in the Apache 
> Incubator; and 2) quick-start/immersion with advanced tactics for TLPs and 
> established projects.
> 
> Participants in both sessions benefit from working with an industry analyst 
> as part of their training. This is a great way to litmus-test your messaging 
> and course-correct as needed. I will also be holding "Office Hours" in the 
> Media Lounge for those seeking additional assistance or have specific 
> challenges to address. PMCs may also book time with me to workshop with 
> writing or hone other communications skills.
> 
> To register, please follow the instructions below. NOTE: these are hands-on 
> training sessions --class size is limited to ensure that everyone has a 
> chance to speak and interact with fellow participants. 
> 
> Due to the ASF's increased media presence, priority will be given to PMC 
> members and related project/ASF spokespeople. Several individuals have taken 
> this training multiple times over the years. I strongly recommend you sign up 
> early, as space fills up very quickly.
> 
> Here's what's on offer:
> 
> 
> 1) Tuesday 10 May 2016 - Apache: Big Data
>     Media/Analyst Training for Incubating Projects
>     9AM - 12Noon: Hyatt Regency Windsor Room - Convention Level/3rd Floor
>     + 3-4PM Office Hours: King George Media Lounge - Convention Level/3rd 
> Floor
> 
> DESCRIPTION: Prepare yourself for a variety of media opportunities with 
> communication skills that resonate with editors and analysts and help 
> generate positive coverage. Learn how to craft, control, and bridge messages 
> and gain confidence during the interviewing process. Present your position 
> clearly and become more persuasive to effectively target editors and 
> influence the analyst community. Hone your presentation techniques -- from 
> public speaking to analyst briefings -- through group coaching, individual 
> interviews, and breakout practice sessions. Takeaways include identifying 
> common mistakes and tips on how to avoid them, press do's and don'ts, analyst 
> relationship management, developing thought campaigns, positioning previews 
> and launch tactics, and more. A must-attend for those interested in promoting 
> their Open Source project and becoming a resource for the media community at 
> large. NOTE: Restricted class size; limited to participants who are actively 
> involved with projects in the Apache Incubator and/or Apache Labs.
> 
> 
> 2) Wednesday 11 May 2016 - ApacheCon 
>     Media/Analyst QuickStart + Immersion for TLPs and Established Projects
>     10AM - 1PM: Hyatt Regency Windsor Room - Convention Level/3rd Floor
>    + 1-2.30PM Office Hours: King George Media Lounge - Convention Level/3rd 
> Floor
>  
> DESCRIPTION: Perception is reality! Step up your basic media skills to become 
> a more effective spokesperson and take control of the interviewing process. 
> Handle sensitive topics, aggressive interviews, and misquotes with gravitas 
> and confidence. Present yourself credibly in a variety of scenarios - press 
> conferences, analyst briefings, communications crises, and more. Class format 
> includes group coaching, individual interviews, and breakout practice 
> sessions. Hands-on, tactical tips on improving your written media skills to 
> mitigate the reality of overworked reporters and make your efforts more 
> credible to analysts and the community at large. NOTE: Restricted class size; 
> limited to participants who are actively involved with TLPs and/or serve as 
> mentors or spokespeople within the Apache community.
> 
> 
> 
> TO SIGN UP: please email me directly at [email protected] with the following 
> information --
> 
>  - Your Full Name
>  - Name(s) of Apache Project(s) you're involved with and your role (PMC 
> member/committer/marketing team, etc.)
>  - What is your comfort level with the English language (are you a beginner, 
> intermediate, or fluent speaker?)
>  - Have you taken media training before? If so, where/when?
>  - Do you have a specific issue that you would like to address in the class?
> 
> Priority will be given to PMC members and/or project marketing teams.
> 
> 
> 
> Thanks for your interest! I look forward to seeing you in Vancouver next 
> month!
> 
> Warmly,
> Sally
> 
> + we _may_ have space available for observers -- if you're not planning to 
> roll up sleeves and work with the group, you may sign up, but I ask that you 
> kindly state that you'd prefer to be an "observer".
> 
> = = =
> 
> [1] 
> http://apache.org/foundation/records/minutes/2016/board_minutes_2016_02_17.txt
> 
> From the President's Report: "Sally has confirmed a return of her 
> media/analyst trainings at ApacheCon. I've already signed up for my much 
> needed update and I recommend everyone who is at all interest in such things 
> to sign up when Sally announces them within the community..."
> 
> # # #
> 
> 

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