Hi;

I hope I have found the right list to subscribe to.  I would like to
help. I first wrote the following comments a few days ago and posted
them to the [EMAIL PROTECTED] mailing list.  I wrote these comments
not to complain or be simply critical but as introductory talking points
that can be used so I can find where I might best help.  I have read
through the submissions made since September on this list and am not
sure if I am too late or not.

I have looked for and been unable to find:

1) A listing of research done by OOo showing the best types of interface
with site users that relates to the sites objectives;
2) A list of the sites objectives;
3) A discussion of the above 1) & 2);
4) A decision process for major changes;
5) A list of problems with the site that have been gathered from various
sources
6) Definition of intended/expected users: ie. Explorers; First time
Downloaders; Upgraders; Developers; Participants etc.
7) I have seen no strategies on how to accommodate those various users
of the site;

At least that is the kind of thing that goes through my mind as I look
at this area.  I would think the above outlined kind of process should
be completed before the validity of my original comments quoted below
can be considered.

"I have been on the OOo users list for some two years and using OOo for
as long.  I went to the www.openoffice.org site just to see why there is
so much confusion for newbies (OOo beginners).

Even I was flustered.

Being flustered the first time one downloads, installs or uses a new
application and/or operating system is something that can happen to us
all -- no matter how intelligent or techno-savvy one is.  It is an
emotional state brought on by FUD (fear, uncertainty and doubt).  

Microsoft and others may spread and enhance FUD in order to keep
their clients from trying another OS or Office Suite, but they do not
create it.  It is a normal human emotional reaction to gambling on
something that *may* have a steep learning curve; *may* be (to them)
completely non-intuitive; *may* cost them all their time and money
invested in learning something like Word; *may* have formats not
shareable with others; and *may* put years worth of documents and other
work at risk.  Often there are also time pressures involved.

At www.openoffice.org I found:

1) the so-called download button didn't look like a button;
2) the support tab (page) was confusing, giving far too many unnecessary
choices;
3) no tips;
4) no explanation of the difference between downloading and installing;
5) no reassurances as a newcomer proceeds;
6) even finding this Discussion mailing list was filled with FUD.
7) The best ( and it lacked appeal ) "Sales Page" was buried two links
in under the link "fully-featured office suite".  No new comer would
find it.
8) The absence of marketing words that are known to work universally a)
NEW b) IMPROVED c) FREE  d) TIME LIMITED.  They could be used to
overcome FUD.
etc. etc. 

No Excitement -- not even on one page !!!

Never did find the questions email site that inserts "YOU MUST GIVE A
SUMMARY HERE".  I have no idea where people with problems are finding
that site.

I recently gave a short talk about Linux to a group of 20 non-tech MS
users.  The Q & A afterwards, from all 20, turned primarily into
questions about what would happen to their Word documents if they
migrated to Linux and OOo. 

*I* know the answers.  I gave them the right answers.  It still didn't
reduce their FUD very much.  From their prospective, too much was at
risk.

I can see, given the flustered factor, why so many people are having so
much trouble with the basics.  I don't have the answers.  But somehow
the www.openoffice.org site has to be re-thought and the first
impression of OOo has to be greatly improved if OOo wants to challenge
MS Office."

Hoping the above is helpful and not just a PIA.

P.S.  I just realized that a copy of this post ended up on the cvs site.
I don't know how that happened.  I am resending it to the dev site.  I
hope it got there.
-- 
Regards Bill

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