Hello Niclas and team Zest --as promised, below are my revisions, based on 
Niclas' draft.


As mentioned before, if we can lock in the copy by 7PM ET (GMT -5) on Monday 3 
August, we can announce the next day; otherwise, we can announce on Wednesday.

I appreciate your patience and look forward to your feedback. 
Corrections/comments/additions welcome!

Cheers,
Sally

+ apologies in advance for any spacing wonkiness; my email client has 
"upgraded" some new features that don't like to play nice with plaintext ;-P

= = =

DRAFT :: NOT FOR DISTRIBUTION

The Apache Software Foundation announces Apache™ Zest™ v2.1

Open Source Composite Oriented Programming platform and tools provides "New 
Energy For Java"

Forest Hill, MD –4 August 2015– The Apache Software Foundation (ASF), the 
all-volunteer developers, stewards, and incubators of more than 350 Open Source 
projects and initiatives, announced today the immediate availability of Apache™ 
Zest™ Java Edition v.2.1, the Composite Oriented Programming platform 
leveraging Java.

As Java is not an object-oriented language (thereby limiting code reuse and 
recycling), Composite Oriented Programming (COP) defines a whole new paradigm 
of how software is written, where INTENT is expressed and enforced by execution 
environment, helping developers to be disciplinary and in return improving 
efficiency and clarity. Composite Oriented Programming allows developers to 
work with 'fragments', smaller than classes, and 'compose' fragments into 
larger 'composites' which acts like the regular objects. Apache Zest also 
tackles the enforcement of application composition, i.e. composites are 
declared in modules, modules are contained in layers and access between how 
layers are controlled/enforced.

"Apache Zest is a completely new way of writing software", said Niclas Hedhman, 
Vice President of Apache Zest. "Object orientation isn't the appropriate 
abstraction, as objects in real application get too bloated and 
inter-dependent. By working with fragments, it is possible to break the objects 
down the respective roles that objects typically have, and mix those roles 
across different types of objects."

Apache Zest integrates aspect oriented programming, persistence, 
indexing/query, architecture enforcement and dependency injection.

"This 2.1 release is an important stepping stone towards the future," said Paul 
Merlin, Apache Zest Release Manager. "Compatibility with Qi4j 2.0 API has been 
maintained, but all documentation and other references are fully converted to 
Apache Zest, and in Zest 3.0 the transformation will be completed."

"Apache Zest challenges us Java developers to think differently, but enables 
increased productivity and fewer bugs," said Jiri Jetmar, member of the Apache 
Zest Project Management Committee and long-time Zest user. "We find that nearly 
all boiler-plate code, often found in JPA applications are completely 
eradicated, without mapping configuration and other details that just slows you 
down." 


"Apache Zest's slogan --'New Energy for Java - Classes are Dead, Long Live 
Interfaces' -- truly captures what Apache Zest is really about: designing 
software efficiently," added Hedhman. "We are now looking forward to Zest 3.0, 
with many new interesting features, such Messaging integration, Event Sourcing, 
Timeseries, Geospatial Support, and much more. All with Java 8 goodness." 


Zest originated as Qi4j in 2007, roughly four years following Rickard Öberg's 
inception of Composite Oriented Programming (COP). In early 2007, Hedhman 
convinced Öberg to start a new Open Source project around this concept, and 
Qi4j was born. Since the project's was first announced at the 2007 Oredev 
conference, 28 people have contributed source to the project, and many others 
have participated on mailing lists regarding direction, concepts and design. 


Apache Zest has the unique designation as the first project to enter the ASF as 
a pTLP –provisional Top-Level Project– without entering the Apache Incubator 
(the official entry path for projects and codebases wishing to become part of 
the efforts at The Apache Software Foundation). As part of its eligibility, 
Apache Zest had to meet the rigorous requirements of the Apache Maturity Model 
http://s.apache.org/O4p , which addresses the integrity of a project's code, 
copyright, licenses, releases, consensus building, and independence, among 
other qualities. Apache Zest became an official ASF Top-Level Project in March 
2015. 


"Apache Zest arrived to the Apache Software Foundation four months ago, and we 
are incredibly satisfied with the progress on both the codebase as well as the 
transition from our previous Qi4j identity", added Hedhman.

Catch Apache Zest in action on 2 October 2015 at ApacheCon: Core in Budapest, 
where many members of the core development team will be available for questions 
and more before and after the presentation http://sched.co/3x3Y

Availability and Oversight 
Apache Zest software is released under the Apache License v2.0 and is overseen 
by a self-selected team of active contributors to the project. A Project 
Management Committee (PMC) guides the Project's day-to-day operations, 
including community development and product releases. For downloads, 
documentation, and ways to become involved with Apache Zest, visit 
http://zest.apache.org/ 


About The Apache Software Foundation (ASF) 
Established in 1999, the all-volunteer Foundation oversees more than 350 
leading Open Source projects, including Apache HTTP Server --the world's most 
popular Web server software. Through the ASF's meritocratic process known as 
"The Apache Way," more than 550 individual Members and 4,700 Committers 
successfully collaborate to develop freely available enterprise-grade software, 
benefiting millions of users worldwide: thousands of software solutions are 
distributed under the Apache License; and the community actively participates 
in ASF mailing lists, mentoring initiatives, and ApacheCon, the Foundation's 
official user conference, trainings, and expo. The ASF is a US 501(c)(3) 
charitable organization, funded by individual donations and corporate sponsors 
including Bloomberg, Budget Direct, Cerner, Citrix, Cloudera, Comcast, 
Facebook, Google, Hortonworks, HP, IBM, InMotion Hosting, iSigma, Matt 
Mullenweg, Microsoft, Pivotal, Produban, WANdisco, and Yahoo. For more 
information, visit http://www.apache.org/ or follow @TheASF on Twitter. 


© The Apache Software Foundation. "Apache", "Zest", "Apache Zest", and 
"ApacheCon" are registered trademarks or trademarks of the Apache Software 
Foundation in the United States and/or other countries. All other brands and 
trademarks are the property of their respective owners. 


# # # 


[MEDIA CONTACT:SALLY]

________________________________
From: Sally Khudairi <[email protected]>
To: Niclas Hedhman <[email protected]>; TheApacheFoundation <[email protected]> 
Cc: dev <[email protected]> 
Sent: Friday, July 31, 2015 4:36 AM
Subject: Re: Request feedback of Press Release



Amazing, Niclas --what a comprehensive job you've done here!

Gold star for you :^)

If everything is ready on your end (and you merely await my feedback/edits), we 
can announce as early as next week. The preferred announcement days for optimum 
media coverage are, in order, Tuesdays, followed by Mondays, then Wednesdays.

I'm hoping we can lock in the copy by 7PM ET on Monday, 3 August, so we can 
announce the following morning (~6AM ET). If not, then we'll add 24 hours, and 
go live on Wednesday 5 August.

I'll add this to my list and will be back in touch soon.

Warmly,
Sally



[From the mobile; please excuse top-posting, spelling/spacing errors, and 
brevity]



----- Reply message -----
From: "Niclas Hedhman" <[email protected]>
To: "TheApacheFoundation" <[email protected]>
Cc: "dev" <[email protected]>
Subject: Request feedback of Press Release
Date: Thu, Jul 30, 2015 23:09

Sally,
We are now in the final stages (vote has passed, and a relatively simple push 
code into right position remains) of our first release at ASF.

Below is my proposed press release statement, and we would value any 
professional feedback on it, as well as the "point of no return" time for your 
suggested press release time, if you understand what you mean. "When do we have 
to be sure everything is in place, and if not we can abort your 'push button' 
for it to go out?"

Also, I didn't add the standard footer and other embellishments, which I see is 
always present. I'll let you do that, to ensure the right version is used.



-o-o-o-o-

Apache Software Foundation announces Apache Zest 2.1

The
Apache Software Foundation (ASF), the all-volunteer developers, 
stewards, and incubators of more than 170 Open Source projects and 
initiatives, today announced the release of Apache Zest Java Edition 
2.1, the Composite Oriented Programming platform leveraging Java.

"Apache
Zest arrived to the Apache Software Foundation four months ago, and we 
are incredibly satisfied with the progress on both the codebase as well 
as the transition from our previous Qi4j identity", said Niclas Hedhman,
the V.P of Apache Zest.


>From Apache Zest's home page we can read; Composite Oriented Programming 
>allows developers to 
work with 'fragments', smaller than classes, and 'compose' fragments 
into larger 'composites' which acts like the regular objects. Apache 
Zest also tackles the enforcement of application composition, i.e. 
composites are declared in modules, modules are contained in layers and 
access between layers are controlled/enforced. 
Niclas continues; "Apache Zest is a 
completely new way of writing software. Object orientation isn't the 
appropriate abstraction, as objects in real application get too bloated 
and inter-dependent. By working with fragments, it is possible to break 
the objects down the respective roles that objects typically have, and 
mix those roles across different types of objects."

Apache 
Zest integrates aspect oriented programming, persistence, 
indexing/query, architecture enforcement and dependency injection.

"This
2.1 release is a important stepping stone towards the future.", says 
Paul Merlin, the Release Manager of Apache Zest. "Compatibility with 
Qi4j 2.0 API has been maintained, but all documentation and other 
references are fully converted to Apache Zest, and in Zest 3.0 the 
transformation will be completed."


"Apache Zest 
challenges us Java developers to think differently, but enables 
increased productivity and fewer bugs.", says Jiri Jetmar, a Project 
Management Committee member and long-time user of Zest. "We find that 
nearly all boiler-plate code, often found in JPA applications are 
completely eradicated, without mapping configuration and other details 
that just slows you down."


Niclas 
concludes; "Apache Zest has the slogan 'New Energy for Java - Classes 
are Dead, Long Live Interfaces", and that truly capture what Apache Zest is 
really about. Designing software efficiently. We are now looking 
forward to Zest 3.0, with many new interesting features, such Messaging 
integration, Event Sourcing, Timeseries, Geospatial Support and much 
more. All with Java 8 goodness."


Apache Zest is available both at https://zest.apache.org/download, as well as 
Maven Central under the groupId of "org.qi4j"

For an in-depth presentation of Apache Zest, please come to ApacheCon:Core 
in Budapest. Apache Zest is presented on the 2 October 2015, and most of the 
core development team will be available for questions, discussions, 
introductions and more, before and after the presentation.


-o-o-o-o-





Cheers

-- 

Niclas Hedhman, Software Developer
http://zest.apache.org - New Energy for Java

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