"The Government has been accused of a 'grotesque waste of public
money' after it was disclosed that a senior civil servant is to be
paid up to £160,000 a year to encourage colleagues and Ministers to
use social networking sites such as Facebook."

http://www.mailonsunday.co.uk/news/article-1151873/What-bunch-Twitters-Government-advertises-160k-digital-communications-internet-supremo.html

The job advert:

http://www.careers.civil-service.gov.uk/index.asp?txtNavID=113&txtOverRideDocID=48837

A more positive view of it:

http://puffbox.com/2009/02/17/govt-seeks-120kyr-director-of-digital-engagement/

Francis

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