New Media & Society, Vol. 6, No. 4, 529-547 (2004)

Ethnographic Interviews on the Digital Divide 

Lynn Schofield Clark 
University of Colorado, [EMAIL PROTECTED] 

Christof Demont-Heinrich 
University of Colorado, [EMAIL PROTECTED] 

Scott A. Webber 
Independent scholar, [EMAIL PROTECTED] 

Employing narrative analysis of ethnographic interviews with persons
from a variety of socioeconomic, educational, and racial/ethnic
backgrounds, this article examines the discursive structure of the
digital divide debate as it is articulated among contemporary online
users and non-users in the United States. The article argues that the
discourse of individualism serves as a filter that shapes and distorts
all private and public conversations about the digital divide and thus
limits public debate on the subject. Some challenges to the dominance of
individualism emerge when people discuss the digital divide in relation
to the specific, lived situations of economic disadvantage. Yet we
conclude that the potential political power of this critique is muted as
it echoes rather than challenges the contradictions inherent to the
promise of the digital era that are found at the heart of both corporate
advertising and current social policies. 



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Rachael A. Zubal-Ruggieri
Information Coordinator, Center on Human Policy
Coordinator of Computer & Technical Applications, Early Childhood
Direction Center
Editorial Staff, Mental Retardation
Syracuse University
805 South Crouse Avenue
Syracuse, NY  13244-2280
315-443-2761
E-mail:  [EMAIL PROTECTED]
E-mail:  [EMAIL PROTECTED]
http://thechp.syr.edu
http://ecdc.syr.edu

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