On Friday, 4 April 2014 at 02:38:58 UTC, Andrei Alexandrescu
On 4/3/14, 7:04 AM, Don wrote:
Congratulations to all involved!
How will this impact the use of D at dunnhumby?
This is going to be very big for D. Our technology will be used
with their data and analysis (they're not a software company).
Here's what Dunnhumby said in their press release:
"For some time we have been watching the work of a Berlin
internet start-up called Sociomantic. They are a very talented
group of people who have developed ground-breaking online
technology, far ahead of what anyone else is doing. We have
decided to buy the company because the combination of
Sociomantic’s technological capability and dunnhumby’s insight
from 430m shoppers worldwide will create a new opportunity to
make the online experience a lot better, because for the first
time we will be able to make online content personalised for
people, based on what they actually like, want and need. It is
what we have been doing with loyalty programs and personalised
offers for years – done with scale and speed in the digital
And this article gives some broader background: