There are no two ways about this - you need to get permission from your customers or potential customers before sending them emails. You can do this with a technique we call the double opt-in or confirmed opt-in or verified opt-in procedure; with that in place, you are then permitted to send unique links to the interested subscribers so that they can verify that they are INDEED interested in subscribing to your newsletter.

If they have gone through such trouble to sign up for your newsletter, you can be sure that they ARE interested in your products, services, brand or....your company.Many people ignore bounced email messages because...what harm can it do? Well, let it be known that we should always try to remove undeliverable email addresses that bounces back 2 or 3 times every 30 days.

Why go through the trouble? ISP's track the percentage of bounce back and will block them if you attempt to continually send email addresses to them.
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