On Friday, 18 April 2014 at 16:53:38 UTC, Brad Anderson wrote:
Even if it weren't better looking, just different, I'd say it should be done. I'm of the opinion that every site, no matter how good it looks, should go through redesigns periodically in order to feel fresh and non-stagnant to repeat visitors. It's a form of marketing that reassures users that something is being actively developed.
I completely agree with this. There is a website I work on from 2007 which is completely redesigned every 1.5-2 years. There was just once major feature addition, all other redesigns are done for marketing reasons.
