On Wednesday, 2 July 2014 at 17:34:46 UTC, Gary Willoughby wrote:
*wall'o'text*
You are right, we need to be much more professional in the way we deal with things regarding branding, but I also think that you are fighting the wrong fight here. I think there is a bit of a misunderstanding regarding what is meant by redesign.
Unless I am wrong(I haven't been keeping up 100% on all the website redesign stuff), we don't really want a new logo, just a reinterpretation that better fits with the planned website theme.
For example look at google, compare the logo from a few years[1] ago to the one now[2]. Same logo, just slightly different to keep up with the times.
You are vary right in that we need to worry a lot about our branding, but I think what you are not taking into account is that branding works a little bit different in tech industries. Because of the vary fast pace of change in tech, it is important to give off a feeling of newness and freshness. If it *appears* that the brand is older due to website design or logo design, that will have a large impact on the perceived relevancy of the product.
It has been commented on in this thread that major tech companies seem to always be following a fad, in that the prevalent theme seems to change quite often. For example going from high gloss(win7 era) to flat(win8 era). I don't think this is by accident(how could it be). To stay relevant, they must be perceived as having innovation even if that innovation only comes in the form of a face lift.
I vary much agree with you that we need to be more professional in they way branding is being dealt with. But I also agree that the direction that w0rp is going is also the right direction.
[1] http://img3.wikia.nocookie.net/__cb20100520131746/logopedia/images/5/5c/Google_logo.png
[2] https://www.google.com/images/srpr/logo11w.png
