Is it too late to change the name of this language?

[Benjamin Lindley]

I'm new to this language, and so far, I really like it.  But that name 
is unsearchable.  Don't you guys think that hinders the language from 
catching on?  Yes, you can search for D Programming Language, but that 
doesn't help find pages where the author only calls it D.  Is it too 
late to change the name?  Possibly deprecate it?