On Thu, Jun 30, 2011 at 3:38 AM, James Fisher <jameshfis...@gmail.com>wrote:
> (For the moment, I'm leaving the can of worms I've opened in the other > thread, in favour of getting something done.) > > I'm proposing that D needs some form of official brand identity. This > would include things like: > > - An official logo. I've seen a bazillion around. Something in SVG, > appropriate all the way down from posters to icons, would be nice. > Variations including a logotype (i.e., including the words "D Programming > Language"), at a couple of aspect ratios, would be highly useful. > - A color palette. Most obviously, D seems to identify with the dark, > Mars red, and a few other colors are floating around. It would be good to > get these down in HSL. And RGB, Pantone, whatever. > - Font choice. Arial and Verdana are around as body fonts, Times and > Georgia as titling. Obviously this choice should agree with the choice of > face for the logotype. > - Descriptions at a few different word lengths. With any organization > on the web, you have a "brief description" in a million different places. > With an evolving project like D, those will get out of date. From > experience, I know how useful it is to decide on a promotional description > at say, 250 words, 100 words, 25 words, 10 words in length. > - Any necessary guidelines on how the above should be used. > > What I'm not proposing includes: > > - Anything revolutionary. D does have a kind of identity built around > the Mars theme. It would be a shame to lose heritage here. > - Me making executive decisions. This is a collaborative effort as > with any other. > > I anticipate this brand identity to be used in at least: > > - The official website. > - The official documentation. > - Any satellite sites -- Twitter, etc. > - Any printed promotional material. (Does any exist?) > > I propose this content be maintained in a GH repository, > github.com/D-Programming-Language/D-brand-identity. Other repos such as > d-programming-language.org can then include it as a git submodule. > James, can you toss my version in the repo, too, just for comparison purposes? http://envisionic.com/images/d-logo-draft.png Thanks, Adam
