For some reason Yahoo email took the draft contents of another email I was
composing & substituted it for the actual contents of the email I was sending.
Below is the original email I intended to send.
Sorry for the confusion.
73, Mark, WB9QZB
Chicago, IL
CSS Rebrands product line
________________________________
Creative Services Software Announces Additions and Changes to Its Radio
Software Product Line
Software Rebranding to Set the Stage for Product Line Expansion
FOR IMMEDIATE RELEASE: Muscle Shoals, AL, September 17, 2008 —Creative Services
Software, Inc. (CSS) today announced a product rebranding initiative in
anticipation of several new products now in development. All of the company's
amateur and commercial radio software products will now be developed and
marketed under the name Radio Operations Center(ROC). The ROC brand will serve
as a platform for marketing CSS' pending additions to its software suite as
well as the company's current product line.
The Radio Operations Center name will serve as an `umbrella brand' that will
bring greater clarity and simplicity to the company's development and marketing
efforts. Individual products will continue to be sold as stand-alone software
under the unified brand.
The software formerly known as PKTerm (for Timewave/AEA TNCs) and PacTerm (for
Kantronics TNCs) will now be sold under the name ROC Digital Desktop All other
current CSS software products will be renamed with an “Ops” designation to tie
each solution to the umbrella Radio Operations Center brand. For example, CSS'
software for marine radio and weather fax will be renamed Marine Radio Ops and
Weather Ops in the next releases.
As is standard with most commercial software products, customers will simply
choose the version specific to any TNC hardware requirements when downloading
or purchasing Radio Operations Center solutions.
“The Radio Operations Center brand allows us to talk about our software as a
unified solution, making it easier for radio operators to evaluate and select
the specific software they need as we expand our product line,” said Rick Ruhl,
W4PC, president of CSS. “This approach will also help us manage complexity and
costs as we develop, package and sell new and improved software.”
New Packet-Only Solution to be Added to the Radio Operations Center Software
Suite
CSS is in final beta testing for the first addition to the Radio Operations
Center, designed primarily for emergency communications (EmComm) where only
packet communication is needed. In keeping with the Radio Operations Center
branding strategy, the pending packet-only software product will be marketed as
EmComm Ops. Scheduled for release in late September, EmComm Ops will support
TNC packet communications with Timewave/AEA, Kantronics and the
soon-to-be-reintroduced TNCs from MFJ Enterprises: the MFJ-1270D. Support is
also included for the older MFJ-1270x series as well as the MFJ-1276
Packet/Pactor and the MFJ-1278 Multimode TNCs.
EmComm Ops will be introduced at a special price of $29.99 for a limited time.
Radio operators may pre-order EmComm Ops on the CSS Website at
www.cssincorp.com. In addition to EmComm Ops, several other new products are
currently in development and scheduled for release in late 2008 and early 2009.
<B>Maintenance Releases to Rebrand Current Software Products</B>
Rebranded versions of all of CSS' existing products will be issued as
maintenance releases over the next several weeks. In addition to the new
product names, several of the pending maintenance releases will contain some
performance and functionality improvements. Maintenance releases are available
at no charge for customers with a current support subscription.
New CSS Website to Reflect Rebranding
“We are in the final stages of development of a new Website and new messaging
to support the rebranding effort,” said Laura Tanner, KJ4CNG, of 8 Alarm
Marketing, Inc., the consulting firm supporting CSS in its marketing strategy
and communications. “CSS has an aggressive product development strategy for the
future which will continue to add more value and new options in amateur and
commercial radio software. As CSS adds more choices for radio operators, we
felt it was important to ensure clarity in how the company organizes and talks
about its software products.”
About the Radio Operations Center
The Radio Operations Center software suite from CSS is the only amateur and
commercial radio software solution that combines the integration, automation
and multitasking capabilities of Microsoft® Windows with the flexibility and
control to operate on multiple TNC, soundcard and radio hardware in all the
digital modes. All Radio Operations Center products are available for purchase
online at www.cssincorp.com, at many ham radio retailers and through several
amateur radio equipment catalogs. CSS offers free, 30-day trials of all Radio
Operations Center modules. A product name transition guide is available on the
CSS Website to assist customers with the brand transition.
About CSS
CSS is a privately held software and technology consulting company specializing
in software connectivity for commercial and amateur radio operators; office
automation and network management solutions for business; and custom software
development for specialized Web and wireless applications.
###
Creative Services Software, the CSS logo, Radio Operations Center, ROC, ROC
Digital Desktop, EmComm Ops and PKTerm are trademarks of Creative Services
Software, Inc. PacTerm is a trademark of Kantronics used with the permission of
the trademark owner. All other trademarks or registered trademarks are the
property of their respective holders. All rights reserved.
www.cssincorp.com | Phone 256-381-6100 | [EMAIL PROTECTED]
