Hi,


*Please send resumes with candidate contact number** **and bill rate ASAP.**
**We will get back to you if your profile is a good match. Please don’t send
me profile if not exact match.** *

* *

*Position: **Project Manager with direct marketing initiatives experience**
**Location**:  *Westwood, MA* **(Face to Face required after telephonic)*
Duration:   8+ Months

Rate: $40/Hr

*   ***

*Manage direct marketing initiatives to support the Bank's aggressive retail
and business banking business objectives. Central liaison between Marketing
colleagues and outside agency partners in a fast-paced and dynamic corporate
environment. Project/program management of all direct marketing tactics
within DM initiatives including direct mail, telephone channels (inbound and
outbound), e-mail and online.*



*POSITION ACCOUNTABILITIES*



1. Partner with internal colleagues in Marketing to ensure the direct
marketing channels are being optimized in order to support the Bank's
business goals. Specifically -- to acquire, retain and cross-sell qualified
customers.

2. Spearhead management of direct marketing communications programs in all
phases including planning, implementation and analysis. Use knowledge gained
to continue to improve and evolve the direct marketing initiatives to become
increasingly more efficient and effective as the Bank continues to grow.

3. Manage relationships with outside agency partners to ensure that direct
marketing programs are implemented on time, on brand, on strategy, in
compliance with regulatory guidelines and are within budget.

4. Manage overall direct marketing budget including expenses for outside
agencies, consultants, media (lists), and out-of-pocket costs including
postage and data processing.

5. Partner with Systems and Operations support areas to ensure direct
marketing initiatives are leveraging available technologies and are able to
be supported on the backend.

6. Provide accurate, results-based projections for direct marketing
initiatives to ensure program



Thanks and Regards

Pramod Kumar/Abhi
Recruitment and Resource Management
Virtusoft Inc
[email protected]
617-264-0974 Tel
877-570-0923 Fax
www.virtusoft.us

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