Am 15.11.2007 um 22:21 schrieb [EMAIL PROTECTED]:
how about the slogan already used in the GNUstep brochure: "GNUstep -
The Ultimate Development Environment" (http://www.gnustep.org/
information/GNUstep-brochure.pdf)
Well, that does not fulfill all criteria for a good slogan: it does
not describe a benefit for someone (contrary to "making your users
smile").
It is just a descriptive claim statement - and you may simply agree or
disagree and discuss hours about it.
There's a difference between Nokia (to stay with your example) and
GNUstep: Everybody knows what Nokia is (a rubber boot manufacturer,
right ;-)) but GNUstep has not that mindshare (yet). So the purpose
of a slogan for Nokia is different to the purpose of a slogan for us:
Nokia wants to improve its public image while we try to get into the
heads at all, try to straighten some common misconceptions about
GNUstep.
So I think a descriptive claim statement is exactly what we need at
the moment, some "feel good" statement can follow up later when we
don't need to explain any longer what GNUstep is. (Try it for
yourself: Tell some computer related people that you are involved
into GNUstep. You surely get the reply: "GNUstep - what's that?").
So let's not do the second step before the first one.
Nikolaus
regards,
Lars
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