> In response to the actual question, a "pay per click" is when the > website owner who is displaying the ad gets paid only when someone > clicks on the banner. This is opposed to the "pay per impression (or > View)"
Okay. Thanks. Since we don't supplement our revenue with advertising schemes, I am unfamilar with the various methods. So based on the original statement, I guess the original poster clicked on one of those ads on their own site so they now have to pay a competitor for the click. Makes sense now. - Bill
