Those words are so true. To a great extent we (all of our customers and us) need to be that ourselves. The key is to avoid the lack of role models justifying bad behavior, as then you will be them.

I will give you a couple role models that work for me. ADP and Intuit. See http://www.adp.com/corporate/philosophy.html for an example and look how prominently "who/what we are" is on the front door www.adp.com. My strong view is that is a CEO ignoring marketing, PR, IR and legal and doing the right thing. As for Intuit, I have met Scott Cook a few times and he is simply the real thing. He is easy to google and read about.

Hope this helps.

Regards

On Friday, September 12, 2003, at 08:29 PM, Cameron Gregory wrote:



Chuck Hatcher wrote:


It's just one more data point that suggests we are doing business in a very
sleazy industry.



This is exactly the feeling that I got as I read the article.

When I try to run a good clean business, I look to the big companies to see what they do.
But sadly, they are no role model, banks, supermarkets, internet, phone companies, you name it. They suck.


Cameron

--
I got a *lot* of email, please include previous messages in reply,
so I can follow the thread (and to ensure that you bypass my spam filter!)


thanks,

Cameron

---------------------------
Cameron Gregory
http://www.flamingtext.com/





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