Derek Martin wrote:
presentation of their message. Marketeers obvously aren't attaching electrodes to people's brains (at least, not as a rule), but a lot of marketing data gathering involves statistical analysis of surveys and focus group studies... exactly like the application of those things in psychological studies (theoretical science). They also apply the
If you recall, I wrote this earlier today:
Yes, it is. Marketing -- at least some aspects of it -- is a scientific process.
This does not make marketing a science. Science is the rigorous application of experimentation and observation with the purpose of identifying and proving facts. Marketing is the process of trying to sell things for profit[1]. Sciences like psychology are some of the tools used in marketing to sell things. So are saturating the market with junk, capitalizing on memes and fads, and sometimes just dumb luck.
[1]Profit may be anything one considers to be of value such as membership numbers. It isn't necessarily money.
-- Rich P. _______________________________________________ Discuss mailing list [email protected] http://lists.blu.org/mailman/listinfo/discuss
