Our customers are just normal non-technical end-users which are used to work 
with MS Word for creating documents. 
We provide them with a solution where they an continue to work with something 
like they already know, LibreOffice replacing MS Word, and extend it with all 
kind of automation possibilities. 
Any other offering wouldn't be accepted by our customers, because it would mean 
a major training is needed for hundreds to thousands of employees, I'm sure I 
don't have to tell you how much money that would cost, right? 
You just have to learn to live with the fact that not every person on this 
planet has sufficient technical background to start working with applications 
like Lyx, how powerful such applications even might be. 
Conditions, loops and variables are just point and click stuff in LetterSketch, 
so that most non-technical people can build such templates.

And believe it or not, we are just one of a couple of hundred(thousands?) 
companies worldwide doing this, with competitors like HP, IBM and DOC1 being 
market leaders, and such products are being used by any (really *any*) major 
bank, insurance company, or whatever company in the world for customer or 
internal communication... that's just a fact

We, and our customers, use XML for transferring data. The data in the XML 
however can come from databases, Salesforce.com, Excel files, web forms, 
Navision, and then some. 
Some of them might have a DB behind them, but most of the the large banks or 
insurance companies won't give external parties direct access to their 
DB's...you must surely know that.
Using Sax XML processing, complex documents can be generated in milliseconds, 
making it possible to generate millions of documents in 24 hours. Not too bad I 
would say.

The 113 pages is just the template from which the generations will start. This 
can result in a 5 page document or even in a 10.000 page document, depending on 
the data and business rules.

Regards,
Giorgio


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