http://online.wsj.com/article/SB125081310939148053.html
> Dozens of colleges are up in arms over a new Anheuser-Busch marketing > campaign that features Bud Light beer cans emblazoned with local > schools' team colors. [...] > Bruce Siegal, general counsel of the Collegiate Licensing Co., which > represents about 200 colleges, the National Collegiate Athletic > Association and other school-sports organizations, says his company > complained to Anheuser-Busch about potential trademark violations > after being notified about the campaign. > > At least 25 schools have formally asked Anheuser-Busch to drop the > campaign near their campuses, Mr. Siegal says. In recent letters, the > University of Michigan's lawyers threatened legal action for alleged > trademark infringement, demanding that Anheuser-Busch not sell the > "maize and blue" cans in the "entire state." The University of > Colorado, Oklahoma State University, Texas A&M University and Boston > College have also told the company to stop distribution near their > campuses, citing trademark issues and concern about student alcohol > use. -- Gavin Baker http://www.gavinbaker.com/ [email protected] I've never had an idea that couldn't be improved by sharing it with as many people as possible -- and I don't think anyone else has, either. Bill Hooker _______________________________________________ Discuss mailing list [email protected] http://freeculture.org/cgi-bin/mailman/listinfo/discuss
