Thanks!  Good stuff.

More on the Cary Sherman talk here:
http://news.cnet.com/8301-1023_3-57450807-93/riaa-ceo-cary-sherman-walks-into-tech-lions-den/

More music industry data here (this was prepared for Wednesday's hearing on
the potential UMG-EMI merger):
http://www.consumerfed.org/pdfs/Studies.CaseAganstUMG-EMIMerger.pdf

On Tue, Jun 19, 2012 at 11:37 AM, Jennifer Baek <[email protected]> wrote:

> Forgive me if this is a little ranty. I'm at work, but wanted to respond.
>
> Statistics will be different depending on where its coming from. At
> Personal Democracy Forum, Clay Sherman from the RIAA spouted statistics,
> which may hold truth in some contexts. Sherman said there are 41 percent
> fewer people describing themselves as musicians now then in 1999. John
> Perry Barlow. who spoke after Sherman. said that he believes more people
> than ever are earning a living from music because they don't have to deal
> with music labels. Who's right??
>
> I like to think that one's assessment of the harm to the music "industry"
> depends on how you look at or want to define the industry: Is the industry
> defined by record sales? Is the industry defined by record labels? Or is it
> defined by how many musicians are out there making a living? How many
> people are listening, attending, concerts, and/or buying merch? What is the
> definition of *harm *and *who* is being harmed? I think it needs to be
> clarified who's stakes we are *really* talking about before we can work
> towards any sort of solution.
>
> Here's the link to his talk:
> http://personaldemocracy.com/media/music-industry-digital-age
> The argument made in this "Letter to Emily" seems quite dated. Even the
> RIAA-guy recognizes that the music industry and the means of making revenue
> are changing. The "music industry" is catching on that they should work to
> meet consumer behavior and expectations, and part of this entails working
> with technology companies and innovators to come up with new business
> models to save the industry. Sherman cited things like Spotify, which more
> and more of my facebook friends are catching on to, Rhapsody, etc. Hey,
> these things work and people use it! Maybe it's not bringing the industry
> to its former "glory." Yes, the BIG THREE are no longer the gatekeepers
> exploiting, aggrandizing, and profitting off of artists. (How much do
> musicians make from record sales anyways? Such a small %. I mean... there
> is something called a 360 deal).  Look, I don't really see *that *as such
> a bad thing.
>
> I agree with Ali, SFC should release a statement-- or at the very least
> tackle whatever misconception there is about free culture. We can
> collectively work on one in an Etherpad!
>
> Thx for reading,
> Jennifer
> On Tue, Jun 19, 2012 at 11:13 AM, Ali Sternburg <[email protected]>wrote:
>
>> (Disclaimer: I've only skimmed, and I don't know anything about the
>> author or the site.)
>>
>> I'm not even sure who and what he's referring to every time he says Free
>> Culture (which he capitalizes) movement.  People who don't pay for music
>> but just because they're lazy and cheap and not because of principles?  I
>> think a response by the SFC Board or Core could be warranted.  This article
>> is getting a lot of comments and shares.  (Example:  I'm Facebook friends
>> with Rivers Cuomo from Weezer for some reason (I think because we went to
>> the same college and I saw a lot of friends were, I don't remember) and he
>> shared it.)
>> Alex, I've seen similar claims made related to the misconception of the
>> public momentum against SOPA being primarily orchestrated and financed by
>> Google, but I'm not sure if that's related.
>>
>> Alec, in response to those numbers, some excerpts from:
>> http://www.techdirt.com/skyisrising/ (the annotated Google 
>> Doc<https://docs.google.com/document/d/1Qtoe_7a7qMIfmR7L8DueyLqtXxZwMYiRQycoHRyhVkM/edit?pli=1>version)
>>
>> *On the consumption side, music is also being consumed at near
>> record-setting levels. According to Nielsen 
>> SoundScan<http://www.businesswire.com/news/home/20110106006565/en/Nielsen-Company-Billboard%E2%80%99s-2010-Music-Industry-Report>figures,
>>  the overall sale of music (including albums, singles, digital
>> tracks, etc.) exceeded 1.5 billion transactions in 2010. That's up from 845
>> million transactions in 2000. These overall sales figures seem to rise and
>> fall a bit over the years, but they don't necessarily 
>> drop<http://www.guardian.co.uk/technology/blog/2010/mar/12/demise-music-industry-facts>during
>>  economic recessions.
>> *
>>
>> ...
>>
>> *In 2005<http://www.ifpi.org/content/library/the-broader-music-industry.pdf>,
>> the IFPI estimated the global music industry to be worth $132 billion --
>> which included revenues from music in radio advertising, recorded music
>> sales, musical instrument sales, live performance revenues and portable
>> digital music player sales (among a few other income categories). By 2010,
>> the IFPI estimated the market to be worth $168 billion, but it had also
>> changed how it categorized some of the revenues and added categories such
>> as audio home systems, music-related video game sales and music revenues
>> from TV advertising (in addition to a few other categories).*
>> *
>> *
>> *...*
>>
>> *But, despite the increasing production and consumption of music, the
>> music industry doesn't seem rosy to everyone. The revenues from recorded
>> music, such as CD sales, have been falling 
>> steadily<http://www.billboard.biz/bbbiz/content_display/industry/news/e3i868d104ace88f495a07f9534916589ed>over
>>  the last several years. This shouldn't come as a huge surprise,
>> either. Historically, music has been sold on various kinds of physical
>> media: vinyl records, 8-track tapes, cassette tapes, CDs and other less
>> well-known formats. Each of these formats has seen its peak, and each of
>> them may someday cease to be sold entirely -- though that time has not come
>> yet even for vinyl (as there are 
>> signs<http://artsbeat.blogs.nytimes.com/2011/07/06/digital-music-leads-boost-in-record-sales/>that
>>  vinyl records still have plenty of useful life left and their sales
>> were up ~41% for 2011). Still, as the CD format wanes, the revenues from
>> selling CD albums are diminishing, too. The problem, it seems, is that
>> consumers are buying more single 
>> tracks<http://musicbusinessresearch.wordpress.com/2010/03/29/the-recession-in-the-music-industry-a-cause-analysis/>now
>>  instead of entire albums and that consumers have an expectation that
>> digital music tracks should be cheaper than purchasing plastic discs. The
>> result is that the number of single digital tracks purchased is rising
>> (initially with double-digit 
>> growth<http://www.reuters.com/article/2009/01/16/us-global-idUSTRE50F6NE20090116?feedType=RSS&feedName=technologyNews&rpc=69>),
>> but the revenue from selling single tracks isn't 
>> matching<http://www.musicweek.com/story.asp?sectioncode=1&storycode=1047366&c=1>that
>>  of the peak years of selling CD albums. This trend was apparent
>> in 2007 <http://www.economist.com/node/10498664?story_id=E1_TDQJRGGQ>,
>> as the volume of physical recorded music was dropping (also by double digit
>> percentages). The problem here is that the major labels have been relying
>> on CD sales as their main income stream and are only just starting to
>> diversify their revenue and business models. Interestingly, a former
>> executive at Universal Music, Tim Renner, has said that the major labels
>> had a chance to diversify their income streams when "they had the money and
>> could have built the competence by buying concert agencies and
>> merchandising companies." However, this hindsight isn't necessarily the way
>> forward for the major music labels now.*
>>
>>  On Tue, Jun 19, 2012 at 9:44 AM, Alec Story <[email protected]> wrote:
>>
>>> The letter quotes some numbers:
>>>
>>>  Recorded music revenue is down 64% since 1999.
>>>>
>>>> Per capita spending on music is 47% lower than it was in 1973!!
>>>>
>>>> The number of professional musicians has fallen 25% since 2000.
>>>>
>>>> Of the 75,000 albums released in 2010 only 2,000 sold more than 5,000
>>>> copies. Only 1,000 sold more than 10,000 copies. Without going into
>>>> details, 10,000 albums is about the point where independent artists begin
>>>> to go into the black on professional album production, marketing and
>>>> promotion.
>>>>
>>>>
>>> This is the first time I've heard that - everything else I've seen has
>>> suggested that big media companies have been growing just fine in the past
>>> decade.  Can anyone who knows better comment?  I'm sure that some of the
>>> revenue decrease is just due to the un-bundling of the album.
>>>
>>> On Mon, Jun 18, 2012 at 10:04 PM, Alex Leavitt <[email protected]>wrote:
>>>
>>>> Don't have much time to respond with anything lengthy at the moment;
>>>> mainly wanted to share, since it garnered so many (supportive) comments. I
>>>> think my main criticism is the characterization of the "free culture
>>>> movement" as led by corporate stakeholders (eg., Megaupload, Google, etc.).
>>>> I really felt like that came out of left field, but I've also never seen
>>>> that critique before, so I'm wondering if anyone had additional thoughts.
>>>>
>>>>
>>>>
>>>> On Mon, Jun 18, 2012 at 6:54 PM, Rich Jones <[email protected]> wrote:
>>>>
>>>>> Interesting, Alex - would you like to share your opinions and start a
>>>>> discussion?
>>>>>
>>>>> This is the author, for those interested:
>>>>> http://en.wikipedia.org/wiki/David_Lowery
>>>>>
>>>>> R
>>>>>
>>>>>  On Mon, Jun 18, 2012 at 6:33 PM, Alex Leavitt 
>>>>> <[email protected]>wrote:
>>>>>
>>>>>>
>>>>>> http://thetrichordist.wordpress.com/2012/06/18/letter-to-emily-white-at-npr-all-songs-considered/
>>>>>>
>>>>>> Alex
>>>>>>
>>>>>> ---
>>>>>>
>>>>>> Alexander Leavitt
>>>>>> PhD Student
>>>>>> USC Annenberg School for Communication & Journalism
>>>>>> http://alexleavitt.com
>>>>>> Twitter: @alexleavitt
>>>>>>
>>>>>>
>>>>>>
>>>>>> _______________________________________________
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>>>>>>
>>>>>>
>>>>>
>>>>> _______________________________________________
>>>>> Discuss mailing list
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>>>>>
>>>>
>>>> _______________________________________________
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>>>>
>>>
>>>
>>> --
>>> Alec Story
>>> Cornell University
>>> Biological Sciences, Computer Science 2012
>>>
>>> _______________________________________________
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>>>
>>>
>>
>>
>> --
>> Ali Sternburg, J.D.
>> [email protected]
>> alisternburg.com
>> @alisternburg
>> <https://twitter.com/#!/alisternburg>
>>
>>
>> _______________________________________________
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>>
>
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>


-- 
Ali Sternburg, J.D.
[email protected]
alisternburg.com
@alisternburg
<https://twitter.com/#!/alisternburg>
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