INTERNET DISPLACES RADIO AS FOURTH BIGGEST AD MEDIUM
[SOURCE: MediaDailyNews, AUTHOR: Erik Sass]
Internet ad revenues are set to pass radio's for the first time, according to
eMarketer, a firm that tracks and analyzes spending trends across various
media. EMarketer is pegging Internet ad spending at $21.7 billion, compared to
$20.4 billion for radio. eMarketer's report comes as the Internet already has
surpassed outdoor ad spending, and as a recent report from equity firm Veronis
Suhler Stevenson predicts that the Internet will displace television as the No.
1 ad medium by 2011. While this news is unlikely to cheer radio advertisers,
it's more a testament to the feverish rate of Net growth than any secular
downturn in radio.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=66671&Nid=33821&p=368626
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