Snipped from THE WEEKLY SPIN, SEPTEMBER 26, 2007

ANIMATED PAPER CLIP SEEKS HELP IN ESTABLISHING FRONT GROUPS
http://www.prwatch.org/node/6477 

Alarmed at its rival Google's proposed purchase of the internet marketing firm 
DoubleClick, Microsoft is seeking to stoke 
opposition to the deal through its PR firm, Burson-Marsteller (B-M). B-M sent 
emails "to a number of top UK businesses," 
reports The Observer, urging board members "to raise the issue of Google's 
dominance of search engines with politicians, 
regulators and the media." The email, from B-M director Jonathan Dinkeldein, 
also invited companies "to join a new 
organisation--Initiative for Competitive Online Marketplaces--which in the next 
few weeks will make a series of announcements 
on Google, internet privacy and copyright." 

Dinkeldein later admitted that the group was formed by Microsoft, though his 
email did not disclose Microsoft's role. In the U. 
S., B-M pitched cautionary stories on the Google-DoubleClick deal. The Wall 
Street Journal received an email from B-M warning 
about "what is not known about Google's handling of personal data and their 
related privacy practices." The email, which also 
didn't disclose the Microsoft connection, went on to say "it would be a 
powerful consumer service to delve into these issues with 
journalistic vigor."
SOURCE: The Observer (UK), September 23, 2007


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