Todd

On Oct 1, 2007, at 9:40 AM, Todd Zaki Warfel wrote:

> So, this whole discussion about making clickable wireframes got me
> thinking about something. As I'm working through my book,
> interviewing a number of people from different backgrounds, I've come
> across 5 different types, or purposes perhaps, for prototype:
>
> 1. As a common communication platform–using them to get everyone on
> the same page, avoiding misinterpretation of ideas, using them as a
> method to show and tell.

I call this a Vision prototype

> 2. Work through a design–for designers and developers, prototypes act
> as a way to work through your design solution, giving you the ability
> to evaluate a few different options, tweak them, and come up with the
> best one.

This is a Conceptual prototype

> 3. Sell your idea internally–using them to sell your design solution
> to internal stake holders like senior management, other designers, or
> the engineering team.

This is a Consensus prototype

> 4. Gauge technical feasibility–designers want to do X, but can
> engineering do it? Do we have the resources? Is it worth the effort?

This is a Technical prototype

> 5. As a marketing tool–while similar to number 3, this is for an
> external audience.

This is a Demo (grin)...

>
> This isn't to say that one prototype couldn't serve all these
> different purposes, but these are different purposes that prototypes
> do serve. The other thing I've noticed is that these purposes are
> universal to both hi-fi and lo-fi prototypes.
>
> Thoughts? Any purpose that I'm blatantly missing here?
>

I think you're spot on.  The question of how many of the above  
purposes any single prototype serves is driven more by budget,  
timeline, and design / development methodology.

With an infinite amount of time and money, who wouldn't at least  
consider doing both hi-fi and lo-fi versions of each of the five  
types of prototype?  Maybe you'd get bored by the whole exercise.   
But you'd know a great deal about your proposed design concept...

In practice, the very important decisions on which combinations of  
kinds of prototypes at what level of detail to execute are often  
largely political, rather than a question of how and where insight  
into the design itself is most valuable for the designers.

Cheers,
Joe Lamantia

> Cheers!
>
> Todd Zaki Warfel
> President, Design Researcher
> Messagefirst | Designing Information. Beautifully.
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[EMAIL PROTECTED] | www.joelamantia.com

"I must create a system, or be enslaved by another man's.  I will not  
reason
and compare, my purpose is to create."

William Blake -- Jerusalem


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