"[There is a] common perception that a "sales guy" can sell *anything*, be it cars or jeans or computerware. This view holds that the domain of business is not determinant, the process is. You learn the process (at business school), you're good to go.
As the inadequacy of this approach is exposed we now have another trend: inject the sales guy with some appreciation of the domain, surely now he can do even better. Welcome to 'design thinking,' the finishing school for the Steve Jobs wannabes out there, if you will." I explore this tension further at: "The new managerial class: cure for design?" . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://gamma.ixda.org/discuss?post=21259 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://gamma.ixda.org/unsubscribe List Guidelines ............ http://gamma.ixda.org/guidelines List Help .................. http://gamma.ixda.org/help
