NYC Usability Professionals Association presents: *Eye-Tracking for Usability Testing*
Seeing what people do and hearing what they say is the heart of usability research. But what's the brain doing? We used eye-tracking technology to watch hundreds of people's eyes as they used the Web, doing a plethora of different tasks and using different websites. Seeing exactly what the user is looking at – and not looking at – is like getting to sneak into his brain for a little while. Kara Pernice will discuss how she conducted this research and present some of the findings from it. She is the co-author with Jakob Nielsen of the upcoming book, Eyetracking Web Usability. *Speaker*: Kara Pernice, Director of Research<http://www.nngroup.com/about/people/kpcoyne.html>, Nielsen Norman Group <http://www.nngroup.com/> *Date:* This Tuesday, Oct 16, 2007 *Registration*: 6:00pm (refreshments served) *Please arrive by 6 or 6:15 to allow time to get through security*. *Photo ID required by security to enter building. It must match the name on the registration list.* *Presentation*: 6:30pm to 8:00pm (includes Q&A) *Networking*: 8:00pm to 8:30pm Dinner at a nearby restaurant: 8:30pm to whenever (participants pay for their own dinner) *Location*: *Please note this is a new location. * * *JPMorgan Chase, 1 Chase Manhattan Plaza (Pine & Nassau), 28th Floor, New York, NY 10005 *Cost: *NYC-UPA members: $10 Non-members: $20 Non-members with 1 year membership: $25 Full-time students: $5 (students please provide valid ID) *RSVP:* *NO EMAIL RSVPs ACCEPTED FOR THIS EVENT*. Please purchase a guaranteed ticket at the event registration site: http://nycupa20071016.eventbrite.com Prepayment is refundable until noon Oct 18, 2007 (two days after event) by sending a request to [EMAIL PROTECTED] In addition, your ticket is transferable on or before Oct 15, 2007 by sending a request to [EMAIL PROTECTED] You must notify us, and get a confirmation, of this transfer or it will not be valid. No NYC-UPA memberships will be sold at the door but they can be purchased on the event registration Web site. Seats are limited and reservations are first come, first served. We advise you to register early as previous events have sold out and we had to turn people away. *About the speaker*: Pernice heads the NN/g's East Coast operations. She has more than 14 years of experience in evaluating usability in the areas of collaboration, document management, graphics and multimedia, database design, and handheld devices. More recently, she has studied more consumer-oriented products such as digital cameras, cell phones, and cappuccino makers. She has also been a user interaction designer for products ranging from Web calendar applications, to dictation devices for radiologists, to server monitoring programs. Before joining NN/g she established successful programs at Lotus Development, Iris Associates (an IBM subsidiary), and Interleaf. Pernice has been involved in planning and designing state-of-the-art usability labs and has conducted hundreds of lab studies;, many remote studies, field studies, and surveys. She may be best known for practicing and championing the use of video in usability, as a tool for analyzing, presenting, and teaching. Pernice chaired the Usability Professionals' Association 2000 and 2001 conferences, and served as 2002 conference advisor. She holds an M.B.A. from Northeastern University and a B.A. from Simmons College. For more information and to purchase a ticket, visit the Web site: http://nycupa20071016.eventbrite.com * ................................................................................................ * *Our Mission* The NYC chapter of the Usability Professionals' Association (UPA) seeks to gather members of the marketing, design, technology and research communities who share a common vision: creating websites, applications, and projects that are compelling, intuitive and customer driven. By bringing together professionals from different industries and disciplines and sharing our collective experiences, the NYC UPA hopes to create a forum for learning and professional growth in the New York City metropolitan (and tri-state) area. *Share the Word* PLEASE FORWARD this email to colleagues, clients, and friends to spread the news about our organization. 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