Hi All, Having worked at amazon, design changes are extensively tested w/ multiple variations.
The *best* one wins and is then ramped up to 100%. The system is quite extensive and the instrumentation takes awhile to build up. You see the various analytics packages and SEM/SEOs pushing their website optimization packages everywhere the last couple years ;) RE: the product pages... while they are overwhelming, there is a method to the madness -- imagine if you had to click 4 times to get the editorial review/cust review/recommendations/upsell. Those features would all be buried! -jason -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Chris Pallé Sent: Wednesday, October 17, 2007 10:20 AM To: Morten Hjerde Cc: [EMAIL PROTECTED] Subject: Re: [IxDA Discuss] Amazon A->B Testing On 10/17/07, Robert Hoekman, Jr. <[EMAIL PROTECTED]> wrote: >> Interesting that they didn't address their ridiculously overwhelming >> product pages. Of chief complaints about Amazon, I'd put the product >> page train wreck at the top of my list. As someone who works on several sites like amazon as far as depth and breadth of media, we've found that customers like the big images, etc. Amazon overwhelms with all the content, but that top have (and the combo deal) is pretty successful IMO. chris.pallé, {human} experience design -------------------------------------------------------- blue flame interactive 732.513.3570 [EMAIL PROTECTED] http://blueflameinteractive.com http://www.linkedin.com/in/chrispalle ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://gamma.ixda.org/unsubscribe List Guidelines ............ http://gamma.ixda.org/guidelines List Help .................. http://gamma.ixda.org/help ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://gamma.ixda.org/unsubscribe List Guidelines ............ http://gamma.ixda.org/guidelines List Help .................. http://gamma.ixda.org/help
