*World Usability Day *


Here is a near-final agenda for the World Usability Day event in NYC.
Registration is open. Please note that this 300 person event is expected to
sell out. We will not be taking walk-in registrations on the day of the
event. We encourage you to pre-register early at *
nycupa20071108.eventbrite.com*

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 *World Usability Day**   **|    NYC, 8 Nov 2007 *

*1 Chase Manhattan Plaza, 60th floor, NY, NY (Pre-registration required)*

* *

*Conference *

*12:30 – 1:00*  *Registration & Opening Reception*

*1:00 – 1:05**    Introduction to World Usability Day* *'07*
Mark Safire, *President, NYC UPA*

*1:05 – 1:50*   *Delivering Stellar Customer Experiences*

Three Principles for Success: Learn how organizations sustain a long-term
competitive edge through user experience best practices.

 Bruce Temkin, *VP - Principal Analyst, Forrester Research*

*1:50 – 2:50*   *Reinforcing Brands With Every Interaction
*Leading interaction designers and producers discuss how key brand
attributes can be successfully delivered through every customer interaction
*–* online and off.
**

* *Moderated by Tammy Sachs, *CEO, Sachs Insights** *with panelists *
including:*

·         Anthony S. Manson, *Managing Partner - eMarketing, Sudler &
Hennessey *

·         Brandt Flomer, *Creative Director - Experience Strategy, R/GA*

·         Bruce Temkin, *VP - Principal Analyst, Forrester Research*

·         Stephen Gates, *Interactive Creative Director*, *Starwood Hotels &
Resorts Worldwide*
*


2:50 – 3:15* *Snack Break**
*Light Refreshments & Snacks sponsored by *Human Factors International*
*
**3:15 – 3:50* *Innovative Features: Triumphs & Tragedies**
*Examples of recent online interface techniques: good and not so good.


Tammy Sachs, *CEO, Sachs Insights
*
*3:50 – 4:50** The User Experience Process: How to Make It Work***

*Leaders in User Experience across several industries discuss what has
worked – and what has not – in establishing user-centered design processes
within their organizations.*

* **Moderated by** **Mark Safire, President, **NYC UPA** **with panelists
including:*

*·         **Jose Coronado, Director of Usability, **ADP***

·         Kathleen Hoski, *Manager - Usability Research, Best Buy*

·         Todd Toler, *Director of User Experience, J Wiley *

*·         **Tushar Tanna, Former VP - Consumer Product Mgmt, **WebMD***

*4:50 – 5:25** Persona Development: A Healthcare Case Study*

* **April McGee, Project Director, **Human Factors International*

*5:25 – 5:30** Closing Comments & Raffle*

*5:30 – 6:30 Cocktail Reception

*

*Pre-register at nycupa20071108.eventbrite.com*

For more information, visit us at *www.nycupa.org*

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*Our Mission*

The NYC chapter of the Usability Professionals' Association (UPA) seeks to
gather members of the marketing, design, technology and research communities
who share a common vision: creating websites, applications, and projects
that are compelling, intuitive and customer driven. By bringing together
professionals from different industries and disciplines and sharing our
collective experiences, the NYC UPA hopes to create a forum for learning and
professional growth in the New York City metropolitan (and tri-state) area.

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 For more information about the Usability Professionals Association (NYC
Chapter), go to http://www.nycupa.org/.
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