Web site usability is task oriented, meaning that usability testing measures the efficiency of how users (who fit a specific persona or profile) complete a desired task. Testing is done one person at a time, not as a group, and each participant's behavior and actions are carefully observed and recorded. I have personally witnessed, countless times, many participants say how beautiful they think a web site is and subsequently never complete the desired task. I have observed many participants say they will take one action and then do something else. You can have the most beautiful, award-winning web site with top search engine positions...and little or no conversions because the site just is not user friendly.
http://searchengineland.com/071101-090126.php Flagrantly excellent article on why web site design is more usability and information architecture than it is photoshop/flash and HTML. http://technical-writing.dionysius.com/ technical writing | consulting | development __________________________________________________ Do You Yahoo!? Tired of spam? Yahoo! Mail has the best spam protection around http://mail.yahoo.com ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://gamma.ixda.org/unsubscribe List Guidelines ............ http://gamma.ixda.org/guidelines List Help .................. http://gamma.ixda.org/help
