* Apologies for cross posting. *

Event: PhillyCHI – iSchool Panel: "The Role of Failure in Design"
Date: Wednesday, November 28, 2007
Time: 6 - 8PM
Refreshments will be served from 6 – 6:30PM
Location: Bossone Center, Drexel University
31st & Market Streets Philadelphia, PA 19103
Map: http://www.drexel.edu/em/directions/map_uc.pdf
RSVP: [EMAIL PROTECTED]


"In the case of a real design problem, even our conviction that there is such a 
thing as fit to be achieved is curiously flimsy and insubstantial. We are 
searching for some kind of harmony between two intangibles: a form which we 
have not yet designed, and a context which we cannot properly describe. The 
only reason that we have for thinking that there must be some kind of fit to be 
achieved between them is that we can detect incongruities, or negative 
instances of it. The incongruities in an ensemble are the primary data of 
experience."

- Christopher Alexander, the originator of the concept of design patterns. 
'Notes on the Synthesis of Form' (1964)

"Success and failure in design are intertwined. Though a focus on failure can 
lead to success, too great a reliance on successful precedents can lead to 
failure. Success is not simply the absence of failure; it also masks potential 
modes of failure. Emulating success may be efficacious in the short term, but 
such behavior invariably and surprisingly leads to failure itself."

- Henry Petroski. 'Success through Failure: The Paradox of Design' (2006)


Please join PhillyCHI and the iSchool at Drexel University for a panel 
discussion on the different perspectives of how failure can inform design. The 
iSchool has gathered a panel of researchers and practitioners to discuss in 
theoretical and practical terms what and how we can learn from failure in the 
design process. The panel will begin with a brief introduction of the topic by 
the moderator, Dr. Michael Atwood. Panelists will then present brief statements 
relating their background and experience on the topic. The remainder of the 
session will be a moderated discussion among the panelists and the audience.


THE MODERATOR

Michael Atwood, PhD
Associate Dean for Academic Affairs/Research, The iSchool at Drexel University

Dr. Atwood's major teaching interests include human-computer interaction, 
computer-supported cooperative work, and artificial intelligence. His research 
focuses on human-computer interaction, supporting communication and 
collaboration among groups involved in system design activities, and on 
organizational memory. His professional experience includes research and 
development of interactive systems and expert systems, software engineering 
process improvement, software project management, and software product 
development.


THE PANELISTS

Liza Potts, PhD
Director of Human Factors, Electronic Ink

As Director of Human Factors, a leadership role at Electronic Ink, Liza Potts 
heads up the team of cognitive psychologists, anthropologists, quantitative 
analysts, and user experience architects who are dedicated to bringing the 
understanding of target audiences to new levels.  At Liza's direction, 
leading-edge research is conducted at Electronic Ink's Usability Lab at company 
headquarters, or on-site with the company's Mobile Usability Lab. The lab's 
technology includes state-of-the-art eye tracking equipment that pinpoints 
visual response to discover key findings that drive the functionality of custom 
applications for Electronic Ink's clients.


Tom Hewett, PhD
Professor of Psychology and Professor of Computer Science, Drexel University

Tom's teaching includes the Psychology of Human Computer Interaction Design and 
the Psychology of Problem Solving and Creativity. Tom is a published software 
author and has written on the use of computers in teaching. His current 
research focuses on understanding the computing support needs of expert 
knowledge workers.


Mathieu Turpault
Senior Designer, Bresslergroup

Mathieu has more than eleven years of experience in the field of industrial 
design and has won numerous awards including IDEAs, ID magazine and AM awards. 
Mathieu is currently client manager and lead industrial designer in addition to 
his role as production manager for Bresslergroup, an award winning product 
development consultancy, with a 35 year history of design excellence and long 
term client relationships.


ABOUT OUR SPONSOR

The iSchool at Drexel University – empowering society by uniting people, 
technology, and knowledge through innovative education and research

Founded in 1892, the iSchool at Drexel, College of Information Science and 
Technology educates students in information science and technology at the 
bachelor's, master's and doctoral levels and features Drexel University's 
Cooperative Education program. The College is a founding member of the iSchools 
Caucus of 19 prominent schools dedicated to teaching and learning about 
information use and management.
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February 8-10, 2008 in Savannah, GA, USA
Register today: http://interaction08.ixda.org/

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