On Nov 25, 2007, at 9:47 PM, hanif o'neil wrote: > I would suggest that it has been through eye-tracking research > that this instance has been highlighted, e.g. Enquiro's discovery > of Google Search's "Golden Triangle," where users ignored ads along > the right scroll bar of the screen (in order to ignore that area of > the page users had to see it first). Though, more important were > the areas of the page that users didn't ignore, supported not only > by heat-mapped impressions, but gaze patterns and click-throughs.
And observation and discussion with the user. Which is a lot cheaper. > If there is another technology that can do this please share? Hah! *This* technology can't even do this. There are three or four possible interpretations to eye tracking data that can take any analysis into completely different directions. Every eye tracker should have a sticker saying "Just add meaning." As the Rock Man said, "You see what you want to see and you hear what you want to hear." (I'll send a UI12 Conference CD to the first person who can correctly identify *that* reference. Google is cheating. :) ) It's all based on interpretation. The "Enquiro Discovery" wasn't a discovery at all -- it was something many of us already had known through our work without the use of eye tracking. At best, eye tracking just confirms what we already know. Look, you can use whatever tools you want. Hell, use a Magic 8-Ball [1] for all I care. (Can you say, "Outlook not so good"?) If you get mileage from it, go for it. If it improves your design, all the best to ya. I'm still avoiding eye tracking for diagnosing problems with designs because I find it to be practically useless. And I'm recommending our clients do the same. Jared p.s. I'm seriously considering putting a "23 Web Site Design Tips Learned from the Magic 8-Ball" post together. [1] http://en.wikipedia.org/wiki/Magic_8-Ball Jared M. Spool User Interface Engineering 510 Turnpike St., Suite 102, North Andover, MA 01845 e: [EMAIL PROTECTED] p: +1 978 327 5561 http://uie.com Blog: http://uie.com/brainsparks ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
