If only all human beings made purely rational decisions...
Working in the mobile industry, I have seen a lot of studies focusing
on that population segment. Something that comes up in every study is
that many people find the idea of "dumb-looking phone with large
buttons" very patronising and wouldn't want to be seen dead with them.
They want to have the same phones as their children & grandchildren as
a matter of pride.

Reading the article below it seems to me that Alzheimer patients may
have more serious problems than operating a mobile phone, problems
that make them need frequent assistance of a carer. Maybe we could
come up with a different paradigm for a communication device tailored
for such people, but I doubt it's worth trying to twist the mobile
phone paradigm to accommodate such needs.

On Nov 26, 2007 4:51 PM, Meredith Noble <[EMAIL PROTECTED]> wrote:
> Lis, even though some of today's boomers will already have cell phone
> experience by the time they become elderly, I think we overestimate just
> how many people in the older generation are truly comfortable with the
> tools. More importantly, don't forget about reduced cognitive abilities
> over time.
>
> If you consider how common diseases like Alzheimer's are becoming (see
> some stats below), and even lesser forms of dementias / memory loss, I
> think the market for these kinds of devices is going to continue growing
> over time. That isn't to say that these particular devices are that
> great (I don't know much about them), but I think we're going to be
> seeing more and more of these kinds of tools in the future, and for a
> long time to come.
>
> ----
> Stats on Alzheimer's via Wikipedia:
>
> - There are an estimated 24 million people with dementia worldwide. By
> 2040, it is projected that this figure will have increased to 81
> million.
>
> - More than 5 million Americans are estimated to have Alzheimer's
> disease. It is projected that 14.3 million Americans will have the
> disease by mid-century: a 350 percent increase from 2000.
>
> http://en.wikipedia.org/wiki/Alzheimer's_disease#Statistics_on_Alzheimer
> .27s_disease
> ----
>
> Interested in hearing other opinions on this,
>
> Meredith
>
>
> > -----Original Message-----
> > From: [EMAIL PROTECTED] [mailto:discuss-
> > [EMAIL PROTECTED] On Behalf Of ELISABETH HUBERT
> > Sent: Monday, November 26, 2007 11:16 AM
> > To: [EMAIL PROTECTED]
> > Subject: Re: [IxDA Discuss] comments to the "Doro's ridiculously
> > simplephones in the wild"
> >
> > Is it just me or is the market for these types of phones starting to
> > disappear. I know that older people are looking to use these types of
> > phones now, but I'm assuming that the number of elderly that don't
> > know how to use other features (address book for example) is
> > decreasing over time. Any idea how long we'll need these types of
> > solutions around?? I'm thinking no more than say 3 - 5 years, but
> > that is a shot in the dark. The need for bigger buttons may always be
> > around.
> >
> > ~Lis
> >
> > http://www.elisabethhuber.com
> >
> >
> > . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
> > Posted from the new ixda.org
> > http://www.ixda.org/discuss?post=22900
> >
> >
> > ________________________________________________________________
> > *Come to IxDA Interaction08 | Savannah*
> > February 8-10, 2008 in Savannah, GA, USA
> > Register today: http://interaction08.ixda.org/
> >
> > ________________________________________________________________
> > Welcome to the Interaction Design Association (IxDA)!
> > To post to this list ....... [EMAIL PROTECTED]
> > Unsubscribe ................ http://www.ixda.org/unsubscribe
> > List Guidelines ............ http://www.ixda.org/guidelines
> > List Help .................. http://www.ixda.org/help
> >
>
> ________________________________________________________________
> *Come to IxDA Interaction08 | Savannah*
> February 8-10, 2008 in Savannah, GA, USA
> Register today: http://interaction08.ixda.org/
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... [EMAIL PROTECTED]
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>
________________________________________________________________
*Come to IxDA Interaction08 | Savannah*
February 8-10, 2008 in Savannah, GA, USA
Register today: http://interaction08.ixda.org/

________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... [EMAIL PROTECTED]
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help

Reply via email to