Hi all,
There was an earlier thread http://www.ixda.org/discuss.php?post=18865
on usability testing at conferences that I had posted to for my
particular challenge. First I would like to thank all those who
responded.
I turned this project into a grad paper in HCI readings at the U. of
Calgary, plus developed a successful methodology that allowed us to
usability test a new product at the PhotoPlus 2007 trade show in New
York. http://www.photoplusexpo.com/ppe/index.jsp
This show is huge in the Photographic Industry; 27,000 visitors attended
this year. Over 300 people stopped by our booth, and we ran usability
tests on 14 participants in a three day period. 

All in all a great success and an excellent learning experience. One of
my biggest roadblocks in developing this methodology was that it was
clear that others have done usability testing at conferences, but NO ONE
is publishing their work on how they did it. So I literally created a
methodology based on a mish mash of HCI techniques after reading several
papers on time constrained HCI efforts. I have been encouraged by
several colleagues that real world methodologies like this need to get
published so the techniques can be used, critiqued, and improved. I
certainly would have appreciated a good dose of criticism when I was
developing this. Thus a New Year's resolution for me is to get this
published, hopefully Interactions magazine. Meanwhile, if any are
interested in a copy of the paper please email me off list. 

Cheers and Merry Christmas
Mark

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