Does this feeling of exclusivity drive more converts to a new service in a marketplace with an already established player?
-Sachendra Great research question, Sachendra. Speaking only from personal experience, I think a lot depends on the perceived credibility of the inviter as well as other perceptions related perceptions. When I received the Gmail invite, I was already positively disposed towards Google (both the site as well as the corporation) and was dissatisfied with Hotmail and Yahoo. I don't know if I would respond in the same way to every 'exclusive' invitation. The type of application is important. The type of platform is important. My perception of the user base of the application is important. Then of course, there might be differences based on whether the service or technology is for a 'social application'. The tone of invitation -- serious, silly, sophomoric, intriguing, etc. is also something that influences me. Plus: how busy I am at the time the invite comes in. To summarize: -> Satisfaction with existing service provider -> Perceptions of new supplier (including perception of invitation) -> Personal needs -> Type of application -> Current state of busy-ness -murli ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
