It's tomorrow, folks! The Waterloo F2F is hosting Roger Martin who'll be giving a repeat performance of a talk he delivered at Yahoo in November. Details to be had on our blog at:
http://uxgroup.wordpress.com/ 5:00 to 6:30 pm Thursday, December 19 Accelerator Centre Waterloo, Ontario, Canada -------------------- Design Thinking: The Next Competitive Advantage Two fundamental kinds of thinking co-exist and often collide in business organizations: analytical thinking and design thinking. Both have their places, but as organizations grow, analytical thinking which focuses on exploitation and refinement of the current state of knowledge often crowds out design thinking, which pushes knowledge forward and creates new possibilities. To benefit from design thinking, a business needs to understand how analytical thinking and design thinking differ, why and how they come into conflict, and how to create an environment which encourages design thinking to flourish. ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
