Patrick-
 
I recently worked with Focus Pointe Global to recruit physicians, and they did 
a great job on very short notice.  They aren't in news & entertainment, so 
maybe not a good fit for you, but I will say this, which might help.  Write 
your own screener, but outsource the recruiting.  To pay $100 per name to a 
recruiting firm is a bargain compared to the absolute nuisance of answering the 
phone yourself while trying to set up the research and doing all the other 
stuff you need to do.  The only time you should recruit your own participants 
is when you're doing internal testing.
 
Good luck with your research!
Dante Murphy
Director of Information Architecture
DIGITAS HEALTH
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