In fashion, the first people to see/adopt a fashion would be called "Fashion Forward/Trend Setters".
Given that you're trying to maximize the economic benefits of "trend setting", then "Timing" comes into play. Timing is really everything, as if you're ahead of a trend you'll miss renumeration as much as if you're behind a trend. Also in fashion there are leading and trending markets, thus you can predict other markets by identifying them as followers and the period of lag they exhibit. For example European fashion tends to be 1 year ahead of "Trend Setting Fashion" makrkets in the US, (at least in the 90's). Trend Setting areas of the US, (eg New York), are 1 year head of 1st trailing markets, (eg Chicago), and 2nd trailing markets tend to be 1 year behind 1st trailing markets, (say Phonix). As the web tends to be geographically unihibited, (although certain regions adopt specific technologies earlier then others), markets would probably be defined via "adoption rate" such as "conceptual creators/adopters" "bleeding edge adopters", "early adopters", "true and tested adopters" and "laggard adopters". Thus leading edge companies for 2008 will incorporate "Blogs" and "community aspects" in their sites. On 1/4/08, Lis Hubert <[EMAIL PROTECTED]> wrote: > > Hi all! > > Hope everyone had a fantastic holiday season. I was looking through the > blogsphere today and happened upon an interesting article and than upon > some > interesting questions. I posted these thoughts on my site as well, but I > wanted to ask the IxDA group if they had any thoughts. My post: > "I read an interesting article today that was featured on the Catalyze > blog< > http://www.mycatalyze.org/Blogs/CatalyzeBlogsCurrentWisdom/tabid/1006/BlogID/28/EntryID/937/Default.aspx > >. > The article< > http://www.mckinseyquarterly.com/article_page.aspx?ar=2080&l2=13>was > put together by the McKinsey Group, and was featured in their > quarterly > newsletter. I started to read through it, and realized that these "trends" > have been around for at least some time. After reading > Wikinomics<http://en.wikipedia.org/wiki/Wikinomics>, > I thought these were already fairly well known, at a bare minimum in the > web > "sphere". Pardon the pun. In all seriousness, I would think that the > topics > would be last year's trends to watch. So I came up with a couple of > questions? Who usually sees the bus coming first. I want to believe it's > the > folks who like myself and my team keep an eye out for what's next, what > works, and how to make things work better. Also, how long does it take for > these ideas to penetrate other industries or schools of thought? > Thoughts?" > > Happy Friday! > Lis > http://www.elisabethhubert.com > ________________________________________________________________ > *Come to IxDA Interaction08 | Savannah* > February 8-10, 2008 in Savannah, GA, USA > Register today: http://interaction08.ixda.org/ > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > -- Joseph Rich Rogan President UX/UI Inc. http://www.jrrogan.com ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
