On 1/9/08, Jeff White <[EMAIL PROTECTED]> wrote:
>They never seemed to really
> believe us, but as soon as we found a champion to support us and give
> us actual money to redesign their website, we brought in two outside
> consulting firms - one that specialized in research and another that
> specialized in design.

Was the success because you finally found a champion who had the
budget and power to drive the organization towards UCD or was it the
external consultants? I would tend to believe that with such a
champion even you and your team internally would have made the
difference. Most such culture changing success stories have a seed in
a champion at the highest level. Once there is a champion it just is a
matter of time and finding a team either internally or externally who
can implement the vision. In you case it happened to be an external
team but I have seen so many cases where it happened with internal
teams also. The added advantage with internal teams is they are there
to stay and will become the change ambassadors for times to come.

Thanks
Pankaj
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